Stats Perform adds SFL to data partnership portfolio
Sports data and technology firm Stats Perform has won the contract to become the 'Official Data Provider' of the Swiss Football League in a three-year deal
LVMH finally agrees contract as Paris 2024 final top-tier sponsor
The Paris 2024 organising committee (Cojop) has confirmed the long-anticipated news that French luxury goods giant LVMH has become a ‘Premium Partner’ to next year’s Olympic and Paralympic Games.
A
Lech Poznań announces stadium sponsor
Polish Ekstraklasa club Lech Poznań has announced energy firm Enea as its new stadium naming-rights sponsor.
‘At Wimbledon, our tech capabilities become accessible’ | Kevin Farrar, IBM
Kevin Farrar said the sponsorship's longevity represents its success and showcasing technology is at its heart.
Anderlecht extends stadium naming-rights deal with Lotto
RSC Anderlecht has announced a multi-year extension to its stadium naming-rights sponsorship deal with the Belgian National Lottery
Danish Superliga signs betting sponsor Nye Expekt
The Danish Superliga football league has announced a new sponsorship with betting brand Nye Expekt
Ulster Rugby renews Kingspan shirt sponsorship deal
Irish rugby club Ulster has announced a one-year extension of its front-of-shirt sponsorship with building materials company Kingspan
Uefa invites logistics category bids for men’s club competitions
Uefa, European football's governing body, has launched a tender process in the logistics category to sponsor its leading men's club competitions
Lexus targets ATP audiences to help accelerate ambitious EV plans
The ATP has fulfilled a long-term ambition to restore an automotive brand to its sponsorship portfolio after Lexus agreed to become a Platinum Partner of the men’s professional tennis tour. Faaez Samadi reports.
Go.Compare becomes first WRU back-of-shirt sponsor
The Welsh Rugby Union (WRU) has unveiled Go.Compare as the governing body's first back-of-shirt sponsor in a multi-year, seven-figure deal