Sheffield United agrees late shirt sponsorship deal with CFI
Newly promoted English Premier League club Sheffield United has announced a new 'Principal Partner' and front-of-shirt sponsor in Dubai-based online trading provider CFI Financial Group
USA Gymnastics lands record Nike sponsorship deal
USA Gymnastics has announced a new five-year sponsorship with Nike that is the largest in the governing body's history
Darmstadt 98 secures stadium naming-rights extension with Merck
German Bundesliga club SV Darmstadt 98 has announced an extension to its stadium naming-rights deal with Merck until 2028
Everton announces Stake.com sister brand Kick as sleeve sponsor
Everton has deepened ties with main sponsor Stake after announcing sister company, live streaming platform Kick, as its new sleeve sponsor.
Rangers extends Cadbury sponsorship
Scottish Premiership club Rangers has announced an extension of its sponsorship with Cadbury
Vodafone pays reduced rate with WRU to expand UK rugby presence
The Welsh Rugby Union (WRU) has expanded its relationship with telecoms giant Vodafone to include men’s front-of-shirt sponsorship rights, albeit at a reduced rate compared to its previous deal.
Ebay tightens grip on Italian football with Women’s Serie A title sponsorship
US e-commerce platform eBay continues to build its presence in Italian football after being unveiled as the new title sponsor to the Serie A Femminile
Tottenham signs up Kiton as formalwear sponsor
Premier League club Tottenham Hotspur has announced Kiton as the club's new 'Official Formalwear Partner'
Right Formula promotes Organ to key EMEA, APAC role
Sports marketing agency Right Formula has promoted Luke Organ to managing director for EMEA and APAC
SailGP appoints Corpay as FX sponsor
SailGP has agreed a new supplier agreement with US business payments firm Corpay