Autoglass becomes Sheffield United Women main sponsor
Sheffield United has agreed a new one-year deal with vehicle glass repair company Autoglass to become the principal sponsor of its women's team
Visit Rwanda doubles down on sponsorship-driven tourism strategy with Bayern deal
Rwanda is continuing to back its strategy of using sports sponsorship as a tool to boost tourism and investment from Europe after agreeing another top-flight football deal, this time with Bayern Munich.
DBU seeks third commercial chief in a year after sacking Hoff
The Danish Football Association (DBU) has parted ways with its chief commercial officer Tobias Hoff just over a year into his post
Betclic reunites with Lyon in new sponsorship deal
French online gambling company Betclic has returned as a sponsor of Olympique Lyonnais on a three-year deal
Nottingham Forest turns to betting brand Kaiyun to end shirt sponsorship search
English Premier League club Nottingham Forest has ended its long-running saga to find a front-of-shirt sponsor by agreeing a two-year deal with Asian betting brand Kaiyun.
Bologna signs Asian betting sponsor
Italian Serie A club Bologna has announced a new sponsorship with Bangladeshi sports news and betting firm BJ
Visit Rwanda adds Bayern Munich to sponsorship portfolio
Country tourism board Visit Rwanda has struck another high-profile football sponsorship after announcing a new five-year deal with Bayern Munich
All Blacks dwarf rival unions in sponsorship income ahead of 2023 Rugby World Cup
New Zealand Rugby is streets ahead of every other national union in its ability to generate sponsorship revenue, earning almost three times as much from its front-of-shirt deal as its next nearest rival.
Visa signs Iga Świątek endorsement deal
Payment provider Visa has announced a new brand ambassador deal with Polish tennis star Iga Świątek.
Deloitte takes on World Athletics multi-year global sponsorship
World Athletics has announced a new global sponsorship deal with UK management consulting firm Deloitte on the eve of the 2023 world championships in Budapest.