Faaez Samadi

Sheffield United has agreed a new one-year deal with vehicle glass repair company Autoglass to become the principal sponsor of its women's team

Rwanda is continuing to back its strategy of using sports sponsorship as a tool to boost tourism and investment from Europe after agreeing another top-flight football deal, this time with Bayern Munich.

The Danish Football Association (DBU) has parted ways with its chief commercial officer Tobias Hoff just over a year into his post

French online gambling company Betclic has returned as a sponsor of Olympique Lyonnais on a three-year deal

English Premier League club Nottingham Forest has ended its long-running saga to find a front-of-shirt sponsor by agreeing a two-year deal with Asian betting brand Kaiyun.

Italian Serie A club Bologna has announced a new sponsorship with Bangladeshi sports news and betting firm BJ

Country tourism board Visit Rwanda has struck another high-profile football sponsorship after announcing a new five-year deal with Bayern Munich

New Zealand Rugby is streets ahead of every other national union in its ability to generate sponsorship revenue, earning almost three times as much from its front-of-shirt deal as its next nearest rival.

Payment provider Visa has announced a new brand ambassador deal with Polish tennis star Iga Świątek.

World Athletics has announced a new global sponsorship deal with UK management consulting firm Deloitte on the eve of the 2023 world championships in Budapest.