Netherlands Cricket secures Nordek as main sponsor
The Royal Dutch Cricket Association (KNCB) has announced that blockchain and Web3 company Nordek will be principal sponsor of the Netherlands men's team on a multi-year deal
EFL extends Puma and Football Manager deals
The English Football League (EFL) has announced extensions to its sponsorship and licensing agreements with sports brand Puma and video game Football Manager
Right Formula expands US operations as Cuellar joins from CSM
Sports marketing agency Right Formula has strengthened its US offering by hiring Rick Cuellar as commercial vice-president
CFI seeks global exposure through Sheffield United shirt deal
The Premier League’s huge worldwide appeal is a key aspect of both Dubai-based online trading provider CFI Financial Group’s front-of-shirt agreement with newly-promoted Sheffield United and the club’s sleeve deal with UK home appliances manufacturer Gtech.
AXA takes on Liverpool women’s training ground naming rights
Insurer AXA has expanded its sponsorship agreement with Premier League club Liverpool to include the naming rights to its women's team's new training ground
South Africa and Australia unveil sleeve sponsors for Cricket World Cup
Cricket South Africa (CSA) and Cricket Australia (CA) have both announced Indian brands as team sponsors for the men's Cricket World Cup, taking place in India next month
Bayern agrees early sponsorship extension with Einhell
Bayern Munich has announced an early extension of its sponsorship agreement with power tool manufacturer Einhell
Watford shirt sponsor owner fined £700k for gambling breaches
The owner of Watford's front-of-shirt sponsor has been fined £690,947 for multiple breaches of the UK's gambling regulations.
BeIN hampered by French legislation over Plus500 sponsorship in Champions League
Pay-TV broadcaster beIN Sports has once again been forced to curtail some of its live football output in France because of legislation pertaining to online financial trading firm Plus500.
Breaking Limits | Unilever and the Fifa Women’s World Cup
SportBusiness Sponsorship examines how Unilever supported its alignment with this year’s Fifa Women’s World Cup with several grassroots initiatives.