Cricket Australia appoints Rise Worldwide to sell virtual inventory in India
Cricket Australia (CA) has selected Rise Worldwide as its exclusive virtual sponsorship sales agency in India on a four-year term.
Biggest ATP Finals yet nets more than €20m in sponsorship revenue
The Association of Tennis Professionals (ATP) enjoyed its most commercially successful Nitto ATP Finals yet, having exceeded €20m in sponsorship revenue for the first time.
Castore reshuffles cricket portfolio with New Zealand kit deal
UK sportswear brand Castore has announced a new sponsorship agreement with New Zealand Cricket (NZC), expanding its presence in the sport once more after exiting previous agreements.
ICC nets more than €100m in sponsorship income from 2023 World Cup
The International Cricket Council (ICC) has enjoyed its most commercially successful Cricket World Cup to date, earning sponsorship revenue well in excess of €100m from the event.
Qatar Airways comes on board as AFC global sponsor
The Asian Football Confederation (AFC) has announced a new six-year global sponsorship deal with Qatar Airways.
Amgen takes on Irish Open title sponsorship after Horizon purchase
US biotechnology firm Amgen will become title sponsorship of the Irish Open golf tournament following its acquisition of Horizon Technologies
Royal Caribbean brings Messi on board with endorsement deal
Cruise company Royal Caribbean International has announced a new brand ambassador deal with Lionel Messi
COB lines up Voke sponsorship ahead of Paris 2024
The Brazilian Olympic Committee (COB) has announced a new sponsorship deal with pre-owned technology hardware firm Voke
‘Cheers to all fans’ – Heineken and Uefa
In August 2021, Heineken created a global campaign to mark its new move into women’s European football sponsorship with Uefa.
Estrella Damm extends global sponsorship deal with Barcelona
FC Barcelona has announced a five-year extension of its global sponsorship agreement with Estrella Damm