Winners Alliance to manage cricketers’ collective commercial rights
Winners Alliance has announced a new agreement to manage select group commercial rights for the Federation of International Cricketers' Associations (FICA).
BCCI announces Campa and Atomberg Technologies as new central sponsors
The Board of Control for Cricket in India (BCCI) has announced Indian brands Campa and Atomberg Technologies as 'Official Partners' on three-year deals.
Australian Open signs Tanqueray deal, renews with Bondi Sands
Tennis Australia has continued bolstering its Australian Open sponsorship portfolio by adding Diageo-owned gin brand Tanqueray
‘No platform gives you the connectivity of the Olympics’ | Andrea Fairchild, Visa
Andrea Fairchild, senior vice president of global sponsorship strategy at Visa, says the Olympics are unrivalled in their ability to hit all of the brand’s sponsorship objectives.
BetMGM replaces Cazoo as Premier League Darts title sponsor
Sports betting brand BetMGM has replaced Cazoo as title sponsor of Premier League Darts (PLD)
Canadian Club renews Australian Open sponsorship
Whisky brand Canadian Club has announced an extension of its sponsorship agreement with the Australian Open
Cambridge United unveils stadium naming deal with Cledara
English football club Cambridge United has announced a five-year stadium naming-rights agreement with UK software services firm Cledara
IOC signs e-commerce services sponsor in Turkey
The International Olympic Committee (IOC) has announced a new e-commerce services sponsorship in Turkey with Trendyol
AFA continues regional betting drive with VBet sponsorship
The Argentinian Football Association (AFA) has added another regional betting sponsor to its extensive portfolio in a new deal with VBet.
AFA adds Unilever to sponsorship portfolio in regional deal
The Argentine Football Association (AFA) has announced a new regional sponsorship agreement with consumer goods giant Unilever