Faaez Samadi

Football
Licensing & Merchandising

Two months after launching a general tender for sponsorship rights to its women's football properties, Uefa today announced a separate bidding process for prospective apparel and match ball suppliers.
Football
Licensing & Merchandising

The English Premier League today announced it has acquired a stake in virtual reality software firm Rezzil and agreed a new four-year licensing agreement.
Mixed Martial Arts
Sponsorship & Marketing

The Ultimate Fighting Championship (UFC) has announced a new multi-year sponsorship agreement with Smith + Nephew
Football
Sponsorship & Marketing

The French Football Federation (FFF) has officially launched a new kit and apparel supplier tender process, with competition expected on incumbent Nike from major rivals Adidas and Puma.
Cricket
Sponsorship & Marketing

The 2024 Indian Premier League (IPL) season kicks off with all teams having bolstered their sponsorship portfolios in the run-up to cricket's biggest and most lucrative tournament.
Tennis

The Dubai-based airline will begin its agreement with the All England Lawn Tennis & Croquet Club (AELTC) from this year’s tournament, which takes place entirely in July.
Cricket
Sponsorship & Marketing

The England and Wales Cricket Board (ECB) today announced that health and life insurance brand Vitality has renewed its sponsorship agreement for three more years.
Tennis
Sponsorship & Marketing

Oppo has ceased being a tennis grand slam sponsor after exiting its agreement with the French Tennis Federation (FFT) for Roland Garros.
Archery
Sponsorship & Marketing

World Archery has announced Turkish archery equipment manufacturer Navek as a diamond-tier sponsor
Football
Sponsorship & Marketing

Concacaf has announced Italian sportswear brand Macron as its new kit supplier for match officials for the next six seasons