Bruins bring in Rapid7 as inaugural jersey patch sponsor
The National Hockey League's Boston Bruins have named Boston, Massachusetts-based cybersecurity firm Rapid7 as the team's inaugural jersey patch sponsor for home and road uniforms from the 2022-23 season
Everton taps Elevate Sports to find stadium naming rights partner
Premier League club Everton FC have appointed Elevate Sports Ventures, the prominent United States-based sports and entertainment consulting firm, to secure a naming rights sponsor for its new £500m (€573m, $5…
76ers, Penn Medicine seal multiyear partnership
The National Basketball Association's Philadelphia 76ers have announced a multiyear partnership with Philadelphia, Pennsylvania-based multihospital health system Penn Medicine, which has been designated …
Maple Leafs, Coyotes strike NHL jersey patch sponsorship deals
The National Hockey League's Toronto Maple Leafs will wear a "Milk" logo on their home and road uniforms following a multiyear jersey patch partnership with Dairy Farmers of Ontario
Motorola adds Chicago Bulls to NBA jersey patch portfolio
The National Basketball Association's Chicago Bulls have named Illinois-based consumer electronics and telecommunications company Motorola as the team's new jersey patch sponsor in a multiyear agreement…
Suns jersey sponsor PayPal piles pressure on Sarver
Silicon Valley-based global online payments company PayPal says it will not renew its jersey sponsorship deal with the National Basketball Association's Phoenix Suns should disgraced majority owner Robert …
Oilers hire Athletes First to find jersey patch partner
The National Hockey League's Edmonton Oilers have appointed New York-based sports marketing agency Athletes First Partners (A1 Partners) on an exclusive basis to find a jersey patch partner.
Florida Blue secures naming rights to Inter Miami training facility
Florida Blue, the state's Blue Cross and Blue Shield healthcare company, has secured the naming rights to Inter Miami's training facility as part of a multiyear partnership with the Major League Soccer c…
RSL strikes America First Credit Union naming rights deal
Major League Soccer's Real Salt Lake will now play at America First Field following a multiyear naming rights deal with Riverdale, Utah-based financial institution America First Credit Union.
Craftsman returns as Nascar Truck Series title sponsor
Stanley Black & Decker tools brand Craftsman will return as the title sponsor of the Nascar Truck Series, beginning in 2023