Bob Williams, US office

NFL
Sponsorship & Marketing

The National Football League's Dallas Cowboys have drawn an intense and immediate backlash for announcing a partnership with coffee company Black Rifle Coffee Company in the wake of a July 4 mass shooting…
Football
Finance & Law

The United Soccer League has secured a multifaceted 10-year partnership with premium experiences company Legends, which is designed to "drive the next evolution of the USL’s business."
Football
Sponsorship & Marketing

MLS expands pact with Canadian financial services company in new 10-year term
NFL
Sponsorship & Marketing

Brewing giant Anheuser-Busch InBev has called time on its run as the exclusive alcohol advertiser for the Super Bowl, a deal with the National Football League which dates back to 1989
Ice Hockey
Sponsorship & Marketing

The National Hockey League has secured a multi-year global partnership with construction equipment manufacturer Caterpillar Inc
Ice Hockey
Sponsorship & Marketing

New term covers range of snack and beverage categories in North America
Football
Sponsorship & Marketing

Major League Soccer has secured a multi-year partnership with construction equipment manufacturer Caterpillar Inc
Motorsport
Sponsorship & Marketing

Digital financial services platform Gainbridge has secured a multiyear agreement to extend its presenting sponsorship of the Indianapolis 500, renewing a deal which began in 2019.
Ice Hockey
Sponsorship & Marketing

Car manufacturer Hyundai Auto Canada has secured a wide-ranging, multiyear partnership in Canada with the National Hockey League and NHL Players’ Association.
NFL
Sponsorship & Marketing

PepsiCo, the American multinational food, snack, and beverage corporation, has lost the sponsorship rights to the high-profile Super Bowl halftime show as part of an extended agreement with the National…