Chery Automobile secures UK broadcast idents in EPCR deal
Chery Automobile has become the first ever car brand to sponsor European Professional Club Rugby’s Champions Cup and Challenge Cup because it believes the competitions offer a broad platform to reach affluent consumers.
Uefa aiming to double women’s football sponsorship income
Uefa and the Two Circles agency are aiming to more than double the sponsorship income from the federation's women’s football programme in the next commercial cycle having reconfigured the packages available to brands.
EXCLUSIVE: AB InBev poised to sponsor Fifa Club World Cup
AB InBev is in advanced discussions to become the second brand to sponsor next year’s Fifa Club World Cup in what would be a further commercial boost to the competition.
Honda to provide electric vehicles for Tokyo 2025
World Athletics has added a further Japanese brand to its sponsorship portfolio, agreeing a deal with Honda Motor Corp that will see the company supply electric vehicles at the 2025 World Athletics Championships in Tokyo.
Castore blames exceptional costs for £29m loss
Castore has blamed extraordinary expenses and challenging economic conditions after registering a £28.9m loss for the year ending February 2024.
Allianz targets ‘rugby mums and dads’ with Twickenham stadium deal
Allianz is planning a series of grassroots and community rugby initiatives to support its naming rights agreement with Twickenham stadium, as it bids to ‘elevate its brand’ with a target market of commercial and personal lines customers in the UK.
Peak Sport to kit out smaller NOCs through ANOC deal
Up to 72 National Olympic Committees (NOCs) will receive free uniforms for Olympic events after the Association of National Olympic Committees (ANOC) agreed an eight-year kit supply deal with Chinese sportswear…
Hisense kickstarts Fifa Club World Cup sponsorship sales
Hisense has become the first brand to sponsor the 2025 Fifa Club World Cup, kickstarting the commercial programme for the competition that has so far failed to catch fire.
Islanders signs AI-focused helmet deal with Viam
The New York Islanders of the NHL has agreed a helmet sponsorship deal with engineering platform Viam that will look to use artificial intelligence, data and automation to unlock efficiencies in the team’s UBS Arena.
Atlético wins soccer beauty parade with Riyadh Air stadium deal
Riyadh Air will use its stadium-naming agreement with Atlético Madrid to build brand awareness ahead of its planned launch in 2025 as Saudi Arabia's more premium and western-focused airline.