alexsmith

Football

Budweiser Budweiser is the official beer of the FIFA World Cup following its parent company Anheuser-Busch's deal until after the 2022 World Cup, worth around $22.
Football

Visa Visa's deal with FIFA runs until 2023, including the next World Cup in Qatar.
Tennis

Mineral water brand Evian, banking group HSBC, Lanson Champagne and beer brand Stella Artois have renewed partnerships with Wimbledon, while payment services brand American Express has signed on as a new sponsor of the grand slam tennis tournament.

Football

Bids are due next week for global sponsorship rights to the club and national team competitions run by the Asian Football Confederation for the eight years from 2021 to 2028. The rights are being tendered together with the media rights but can be acquired separately.

Football

Switzerland-based online financial services company Swissquote recently renewed its global partnership with Premier League football club Manchester United

Research by Sports Sponsorship Insider into the automotive sector has generated rights values to 98 out of 570 recorded automotive sector sponsorship deals, worth €854m ($991m) per year, at an average …
Football

German financial services provider Allianz has been unveiled as the naming-rights partner of the future home stadium of Major League Soccer franchise Minnesota United.

Golf

For 2017, we have researched over 900 deals across 28 countries and covering 124 rights fees to map out the sponsorship landscape of motorsports.

Football

Online betting company Betfair has reprised an Official Partner deal with Spanish LaLiga club Barcelona, after a five-year gap.

Snooker

Online betting company Dafabet has extended its title sponsorship agreement with World Snooker for the Masters tournament by a further three years.