Bank of America leaves ‘no rock unturned’ in World Cup plan

(Photo by Tullio M. Puglia/Getty Images)
(Photo by Tullio M. Puglia/Getty Images)
Bank of America chose to acquire global rather than regional sponsorship rights for the North America-hosted 2026 World Cup because it wanted to demonstrate it is an “international firm with international clients," according to CMO David Tyrie.

You need to be a SportBusiness Sponsorship subscriber to view this content

Talk to our team of experts to learn more about the benefits of subscribing

Already have an account? Sign in here

Read this next

Football

Uplift in 2026 World Cup sponsorship values likely to fall short of Infantino's demands

29 Nov 2022
Football

1950-2018: A history of sponsorship at the Fifa World Cup

15 Nov 2022
Football

1998-2022: Adidas versus Nike at the World Cup

7 Dec 2022
Football

A-League Women's title search boosted by Women's World Cup

10 Apr 2024
Football

'The club matches our global footprint' | Inside Carlsberg's 30-year Liverpool deal

5 Jan 2023