Login
Login
SportBusiness
Media
Insights
Reports
Data Analytics
Partnerships
The Long Game
PGR 2023
News
Analysis
Key Deals
Data snapshots
Activations
Brand profiles
Data Tools
Deals Tracker
SportBusiness Soccer
Home
Activations
Basketball
Europe
‘The BKT Heartbeat Challenge’ – BKT and Euroleague Basketball
Matthew Glendinning
May 29, 2024
Share:
Link copied to clipboard
(Luciano Lima/Getty Images)
BKT Tires created the 'BKT Heartbeat Challenge' campaign to drive fan engagement around a ranking of EuroLeague's most vocal supporters.
This content is available to SportBusiness Sponsorship subscribers only
Talk to our team of experts about a subscription today
Get started
Already have an account?
Sign in here
Sponsorship & Marketing
Euroleague Basketball
Euroleague Basketball
Read this next
Basketball
Global Partner | Smart Communications and the Fiba Basketball World Cup
31 Oct 2023
Basketball
Motorola looks to reclaim market share with Euroleague Basketball deal
12 Jan 2024
Basketball
BKT adds EuroCup title rights to EuroLeague deal to reach rural markets
27 Sep 2023
Basketball
Tempobet rises to Germany's EuroLeague challenge
23 Sep 2016
Basketball
Call Your Shot – Carmax & the National Basketball Players Association
8 Oct 2020