Kia expands Orlando Magic deal for coast-to-coast US presence

(Photo by Mike Ehrmann/Getty Images)
(Photo by Mike Ehrmann/Getty Images)
Kia's arena-naming rights agreement with the Orlando Magic is designed to give the firm a coast-to-coast profile in the US and cement its position in Orlando where it is second only to Toyota for car sales.

You need to be a SportBusiness Sponsorship subscriber to view this content

Talk to our team of experts to learn more about the benefits of subscribing

Already have an account? Sign in here

Read this next

Basketball

Fiba benefits from competitive Chinese dairy category to sign Yili deal

16 May 2023
Basketball

Sina Golden League reaches new high with Dongfeng Qichen deal

25 Mar 2019
Basketball

Motorola looks to reclaim market share with Euroleague Basketball deal

12 Jan 2024
Basketball

PayPal jersey patch deal generates significant uplift for Suns under new ownership  

22 May 2023
Basketball

Japan Airlines supports Olympic deal with Fiba rights

21 Aug 2015