Orlando Magic

Kia's arena-naming rights agreement with the Orlando Magic is designed to give the firm a coast-to-coast profile in the US and cement its position in Orlando where it is second only to Toyota for car sales.

Kia, the Korean car manufacturer, has further strengthened its presence in the National Basketball Association, stepping up its involvement with Orlando Magic to take over the naming rights to the franchise's home arena.

The National Basketball Association's Orlando Magic has extended its longstanding partnership with Walt Disney World Resort, which will remain the team's jersey patch partner

Ongoing Covid-19 pandemic helps forge new areas of sports sponsorship

Between 2018 and 2020, Walt Disney World activated its Orlando Magic jersey patch partnership through a free jersey promotion aimed at boosting sales of Disney Park Passes among the fan base.

The Orlando Magic and AdventHealth have expanded their partnership to include the naming rights to the National Basketball Association team's new $70m state-of-the-art practice facility and medical center

NBA 2K League team Magic Gaming – the official esports arm of the Orlando Magic – has signed a new partnership with Orlando’s Full Sail University. U