AS Roma has displayed 'SPQR', the motto of the Roman Empire, on its shirts after a deal with DigitalBits fell through. (Photo by Silvia Lore/Getty Images).
Going into the summer recess, 18 out of 20 Italian Serie A clubs are thought to not have a front-of-shirt sponsor for the 2023-24 season, despite teams from the league enjoying a revival in Europe. Frank Dunne examines the reasons for their struggles.
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