Haier makes swift move for premium audiences with Roland Garros and ATP deals

Carlos Alcaraz walking out at the Barcelona Open (Photo: Quality Sports Images/Getty Images)
Carlos Alcaraz walking out at the Barcelona Open (Photo: Quality Sports Images/Getty Images)
Chinese home appliances brand Haier is targeting premium sports audiences through two separate tennis sponsorship agreements with the ATP Tour and the French Tennis Federation (FFT). Faaez Samadi reports.

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