The structure of Expedia’s latest sponsorship agreement with Uefa sets a precedent for the creation of a new sponsorship tier for the men’s Champions League. Matthew Williams reports.

Premier League club Liverpool has renewed its sleeve sponsorship deal with Expedia Group, SportBusiness understands

Liverpool Football Club’s sleeve sponsorship renewal with Expedia is worth significantly more than the travel provider’s previous agreement but still fell short of the club’s expectations. Matthew Williams reports.

Uefa has extended the long-running association between its flagship competition, the Champions League, and online travel company Expedia Group

Expedia becomes Official Travel Partner of the Champions League for next three seasons The deal will be used as a platform for the Expedia and Hotels