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Latest Analysis
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
Second-tier deals ease pressure on RFL
THE RUGBY FOOTBALL LEAGUE’S latest second-tier sponsorship deals are making up for a £1.2m (€1.38m/$1.82m)
Dacia picks rugby league over union for first UK deal
Romanian carmaker Dacia “flirted” with a deal in rugby union before signing a three-year agreement with English rugby league’s organising body, the Rugby Football League.
Super League extends Betfred title deal ahead of 2021 Grand Final
Rugby's Super League has signed an extension with its title sponsor, gambling firm Betfred
Suncorp extends stadium naming rights deal ahead of NRL Grand Final
Australian insurance and financial services company Suncorp has extended its naming rights deal for the Brisbane-based Suncorp Stadium for up to 10 years
Loch Lomond Group adds Super League to sponsorship roster
England’s top rugby league division, the Super League, has added scotch whisky company the Loch Lomond Group to its sponsorship portfolio.
Commercial director Neill makes early RLWC2021 exit
Jonathan Neill, the commercial director at the organisers of the 2021 Rugby League World Cup in England, is to leave his role at the end of this month
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
Sponsorship to drive IOC revenue growth in 2017 to 2020 cycle
Sponsorship will represent a far greater proportion of the International Olympic Committee’s income in the four-year cycle from 2017 to 2020 because of “significant increases” at TOP partner level, Chris…