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Telstra leads NRL rights renewals

AUSTRALIAN RUGBY LEAGUE’S National Rugby League (the NRL) has increased its annual sponsorship revenue by around 30 per cent after renewing almost all of its existing commercial partnerships for 2013 to 2017, including a major deal with telecommunications company Telstra.

Telstra renewed a deal covering title sponsorship for the NRL Premiership and other elements, including an agreement to create a new mobile and tablet video content subscription product that will allow fans to watch live match coverage.

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