A collaborative, Nordic multi-media activation programme leveraging the 2021 Women’s Champions League final in Gothenburg by UEFA women’s football partner Visa and Viaplay Group ran from March through May 2021. It spanned bespoke content, competitions, the player-of-the-match award, the 'Ball Kids' programme, on and off-air branding and traditional TV and streaming ads to drive awareness of Visa’s equality and inclusion brand values and its sponsorship of women’s football.
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