Tata Consultancy Services
‘Title partnerships have the most impact for us’ | Michelle Taylor, TCS
Michelle Taylor, head of sports sponsorship at Tata Consultancy Services, explains why the firm has focused its sponsorship spending in marathon running and the Jaguar Racing Formula E team.
2019 NYC Marathon App – Tata Consultancy Services & the New York Road Runners
The 2019 TCS New York City marathon official app became the races’ most downloaded ever by offering features including a set of augmented reality experiences, unlimited real-time runner tracking, an interactive course guide, digital cheer cards and a finishing-time predictor.
Marathon City – Tata Consultancy Services & the New York Road Runners
Given the limited capacity of the New York Marathon, title sponsor Tata Consultancy Services activated its rights in 2018 and 2019 with a 3D game letting visitors to the Marathon Expo compete over the marathon’s final 100m.