After the IPL's record deal with Chinese smartphone manufacturer Vivo, the ICC and major boards have the highest-value deals in cricket. The boards of Australia, India and England follow a similar structure of sponsorship with one front-of-shirt sponsor across all formats of the game, but title rights sold to individual series of each format differ. This strategy was trail blazed by Cricket Australia's previous major partner Qantas, which was the first commercial partner to secure branding rights across the shirts of all three formats of men's international cricket in Australia (Test matches, One-Day Internationals and T20 Internationals).
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