100-year Olympic sponsor Kodak is down but not out (yet)

THE COMPANY was once one of the most familiar brands in the world with its image all over our most treasured mementos, now Kodak is struggling for survival. Kodak has been associated with the Olympics since 1896 and even claims to have invented digital photography, but the popularity of its brand has not been matched by its ability to execute business strategy in a new era for imaging.