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Cricket activation round-up (2/3)

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NatWest's award-winning campaign with The England and Wales Cricket Board (ECB) NatWest have been sponsors of the ECB since 2017 and have a deal running until 2021
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Vodafone ambush Vivo in the IPL Vodafone, who were partners of the Indian Premier League (IPL) for 10 years, decided to only buy broadcast advertising during match breaks for the 2017-18 season

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English Premier League football club Brighton & Hove Albion has agreed a three-season extension to its kit partnership with US sportswear company Nike
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The International Olympic Committee has announced that the Tokyo 2020 Olympics has generated a record sponsorship revenue of over $3.1bn, almost three times more than any previous summer Games
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Qatar's state-backed horse racing authority, the Qatar Racing and Equestrian Club (QREC), has renewed its title sponsorship of the UK's Goodwood Festival
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Scotch whisky brand Johnnie Walker has signed a new Official Partner deal with Scottish Rugby

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Brazil’s club football sponsorship market is in freefall following the loss of state-owned bank Caixa Econômica Federal – the biggest spender of the last decade.
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Alibaba chief executive Jack Ma and Uefa president Aleksander Čeferin were the main movers behind the eight-year deal between Uefa and electronic payments brand Alipay, SportBusiness Sponsorship has learned.
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The InterContinental Hotels Group (IHG) acquired Official Sponsor rights to the US Open tennis championship in a five-year deal with the United States Tennis Association.
Cricket

US tech giants GoDaddy and Uber have made significant investments in the Official Partner tier for the ICC Cricket World Cup.