Tennis
Visit Orlando to sponsor US Open under USTA partnership
The United States Tennis Association has agreed a multi-year deal to make Visit Orlando the global tourism partner of the US Open championships.
Western Union: Europa League provides testing ground for far-reaching brand
The global appeal of football is central to payment services company Western Union’s deal with the Uefa Europa League but the brand is considering refining its portfolio to reach more consumers in North America and Asia, Marc Audrit, vice president, global brand for Western Union told Sports Sponsorship Insider.
WTA’s Connecticut Open receives United Technologies backing
Building and aerospace industries specialist United Technologies has reached a deal to serve as presenting sponsor at the Women’s Tennis Association’s Connecticut Open tournament.
Western Union holds court with WTA
Cross-border payments provider Western Union Business Solutions has extended its partnership with the Women’s Tennis Association through 2016.
Stella beer deal with Wimbledon not offered to market
The All England Lawn Tennis Club (AELTC), the organising body for the Wimbledon tennis championships, did not approach the market before signing beer brand Stella Artois as a top-level sponsor in a deal signed this month.
UniCredit: Flexibility of industry supports brand building
Sponsorship has proven a “flexible instrument” to financial services company UniCredit that has supported brand building and will provide a platform for future business related objectives, Daniele Penna, head of strategic sponsorships at UniCredit Group told Sports Sponsorship Insider.
Stella Artois serves up Wimbledon deal
Belgian beer brand Stella Artois has agreed a five-year deal to become the official beer of the Wimbledon tennis championships through to 2018.
GDF Suez energises Roland Garros ahead of French Open
Energy company GDF Suez has expanded its presence in French tennis by becoming an official partner of the French Open at Roland Garros under a five-year deal.
OCBC Bank becomes latest partner for Singapore’s WTA Championships
Singapore-headquartered OCBC Bank has reached a five-year agreement with the Women’s Tennis Association to become the official card partner of its season-ending WTA Championships in Singapore.
WTA secures presenting partner for Singapore showpiece
The Women’s Tennis Association has announced a five-year presenting sponsorship agreement with luxury property developer SC Global for its season-ending WTA Championships in Singapore.
FedEx delivers ATP renewal
The Association of Tennis Professionals, the governing body of men’s professional tennis, has extended its platinum partnership with US shipping giant FedEx for the ATP World Tour.
ATP powers home Enel extension
Italian power company Enel has announced a three-year renewal to its partnership with the Association of Tennis Professionals, the governing body of men’s professional tennis.
BNP Paribas extends WTA Championships sponsorship
The Women’s Tennis Association (WTA) has announced that financial services company BNP Paribas has extended its title sponsorship of the season-ending WTA Championships.
ANZ Banking Group: Tracking further growth in Asia
Since the New Year, the Australian Stock Exchange-listed ANZ Banking Group has bolstered its portfolio of sponsorships in Australasia and Asia by extending sponsorship’s of the Australian Open tennis championship and ANZ Championship netball competition.
Usana serves up WTA extension
Vitamin and health supplement manufacturer Usana Health Services has extended its partnership with the WTA women’s tennis tour until 2016.
Indian Wells’ BNP Paribas Open serves up multiple deals
Men’s ATP World Tour and women’s WTA tennis tournament the BNP Paribas Open has agreed new premier-level sponsorship deals with Rolex, Esurance and Michelob Ultra.
ABN Amro: Bank moves to consolidate focus on key market
State-owned Dutch bank ABN AMRO is set to overhaul its sponsorship strategy in the summer of 2014 and stablise its focus on partnerships with properties in the Netherlands, Ernst Boekhorst, manager of sponsoring and events at ABN AMRO and director of the ABN AMRO foundation, told Sports Sponsorship Insider.
Adecco serves up Davis and Fed Cup extensions
The International Tennis Federation global governing body and Adecco have announced a three-year extension to the human resources company’s status as an international sponsor of the Davis Cup men’s and Fed Cup women’s national team competitions.