Swimming
Swimming Australia makes a splash with new footwear sponsor
Swimming Australia, the body that governs the sport in the country, has announced a partnership between footwear brand Sperry and the Australian Dolphins swim team.
Fina secures long-term sponsorship extensions
Fina, the global governing body of aquatic sports, has sealed long-term extensions to sponsorship deals with Duraflex and Malmsten.
USA Swimming extends Valeant partnership
USA Swimming, the country’s national governing body of competitive swimming, has renewed its partnership with Canadian pharmaceuticals company Valeant.
Speedo builds on Fina relationship with Swimming World Cup deal
Swimwear brand Speedo has signed an agreement with Fina, the global governing body of aquatic sports, to become the exclusive swimwear and swim equipment supplier to the Swimming World Cup series.
Airweave takes Fina World Cup title sponsorship rights
Japanese premium bedding topper Airweave has agreed a wide-ranging deal with Fina, under which it will become the new title sponsor of the global governing body’s Swimming World Cup.
All Nippon Airways to sponsor Fina World Championships
Fina, the global governing body for swimming, has reached a sponsorship agreement with Japanese airline All Nippon Airways (ANA) for its World Championships.
Gourmet Fuel makes splash with Swim Ireland
Sports nutrition and dietary company Gourmet Fuel has agreed to become the official nutrition partner of Swim Ireland.
National sponsors sign up for Fina World Championships
Fina, the global governing body of aquatic sports, has unveiled six new national sponsors for its 2015 World Championships in the Russian city of Kazan.
Swimming Australia secures major backing for Fina Worlds, Olympics
Swimming Australia has reached an agreement to make mining company Hancock Prospecting its principal partner.
Hosa becomes title sponsor of major Fina event
Chinese swimwear company Hosa has signed up as the new title sponsor of the 10km Marathon Swimming World Cup.
Fina to spend more time with Omega
Fina, the global governing body of aquatic sports, has extended its partnership with Swiss watchmaker Omega through 2021.
British Swimming unveils Royal Navy partnership
The British Swimming national governing body has entered into a partnership with the Royal Navy.
Speedo makes a splash with Glasgow 2014 sponsorship
Swimwear manufacturer Speedo has been unveiled as the latest sponsor of the Glasgow 2014 Commonwealth Games.
Mastbank makes a splash with Fina Swimming World Cup
Russian commercial bank Mastbank has reached an agreement to serve as the title sponsor of the International Aquatics Federation’s (Fina) 2014 Swimming World Cup.
British Gas showcases British Gas Swims Britain campaign at the ESA Excellence Awards
British Gas won the Business to Employee Award at the ESA Excellence Awards in January for its activation of the British Gas Swims Britain campaign.
Arena outbids Speedo to land major Fina deal
Arena seals long-term Fina deal
Swimwear brand Arena has agreed to become an official partner of Fina, the global governing body of aquatic sports, in a deal that covers all of the organisation’s major events during the 2014-19 period.
Fina extends Midea partnership
Fina, the global governing body of aquatic sports, has extended a commercial partnership with Chinese domestic appliances manufacturer Midea until 2017.