Sailing
Damm rekindles America’s Cup connection
Brewery SA Damm has agreed a deal to sponsor the 37th America’s Cup, which will be hosted in its home city of Barcelona, along with the sailing competition’s defending champion, Emirates Team New Zealand (ET…
SailGP ends search for title sponsor after Rolex calls for ‘brand clean’ event
SailGP is no longer planning to have a title sponsor after Global Presenting Partner Rolex stated a preference for the sailing series to remain ‘brand clean’ in sponsorship renewal negotiations.
IMG retains SailGP remit
SailGP has today (Thursday) announced a 'multi-year' renewal with IMG to continue as the racing league’s global agency of record.
Great Britain SailGP Team lands Emirates as first title sponsor
The Great Britain SailGP Team has secured its first title sponsor through a three-year deal with Dubai-based airline Emirates
Rolex steps up backing of SailGP with 10-year deal
Swiss watchmaker Rolex has expanded its relationship with SailGP by signing a new 10-season sponsorship deal with the global sailing championship
Slam takes on apparel supplier role at Emirates Team New Zealand
Italy-based sailing clothing brand Slam has signed as the ‘Official Apparel Supplier’ to the four-time America's Cup winner Emirates Team New Zealand in the build-up to its defence of the trophy in Bar…
France’s SailGP team adds ICM.com, ALL as new sponsors
France’s SailGP team has agreed sponsorship deals with investment house ICM.com and ALL-Accor Live Limitless, the lifestyle loyalty programme of Hotel group Accor.
Australia’s SailGP team adds SKYY Vodka as new sponsor
The Australia SailGP team has signed up Campari Australia’s SKYY Vodka brand as a new sponsor in a multi-season deal.
America’s Cup organisers revamp sponsorship structure for 37th edition
The organisers of the 2024 America’s Cup intend to revamp the sponsorships structure for the 37th edition of the sailing series, leaving former event naming and presenting sponsor Prada out in the cold.
Range Rover acquires naming rights to France Sail Grand Prix
Range Rover has been announced as the title sponsor of the forthcoming France Sail Grand Prix
KPMG acquires naming rights to Australian Sail Grand Prix
Multinational professional services company KPMG has been announced as the title sponsor of the Australia Sail Grand Prix as part of a multi-year sponsorship agreement with the SailGP global sailing series
SailGP tackles ocean plastic with The Hidden Sea deal
Global sailing championship SailGP has agreed an eight-year sponsorship deal with Australian wine brand The Hidden Sea
T-Mobile adds title sponsorship of Chicago event to SailGP deal
SailGP has expanded its association with telco T-Mobile to include title sponsorship rights to its inaugural Chicago Grand Prix
In Crazy We Believe – Toyota & Team New Zealand
Through 2020 and 2021, running up to the 36th America’s Cup, Toyota leveraged its long-running partnership with the Kiwi sailing squad to reach its two target audiences in NZ.
Mubadala named title sponsor of SailGP Season 2 Grand Final
Mubadala Investment Company, the Abu Dhabi sovereign wealth fund, has been named the title partner of Sail GP's Season 2 Grand Final in San Francisco, California, on March 26-27
Sportfive’s golf division to lead Stars+Stripes sponsorship sales
The Sportfive agency is to sell sponsorship packages on behalf of Stars+Stripes, sailing’s reigning World Match Racing Champions.
GAC Pindar renews with World Sailing, adds support to Paralympics reinstatement
World Sailing has renewed its sponsorship deal with GAC Pindar, the marine leisure, sports and entertainment division of shipping and logistics specialists GAC UK
SailGP recruits DRL’s Johnson to commercial development role
The SailGP racing league has recruited Drone Racing League’s Ben Johnson as senior vice-president, strategy and commercial development.