Sailing
Dongfeng goes global with Volvo Ocean Race campaign
Chinese truck maker, Dongfeng Commercial Vehicle Company, acquired 70 per cent of the branding and hospitality rights to the Dongfeng Race Team, an entrant in the 2014-15 Volvo Ocean Race which sets off from Alicante, Spain in October.
Growth forecasts drive Team Vestas Wind challenge
Danish wind turbine company Vestas has taken on 100 per cent of the operational budget for the entry of Team Vestas Wind into the 2014-15 Volvo Ocean Race.
Omega swings it again
Stephen Urquhart, president of the luxury watch brand Omega, provided Sports Sponsorship Insider with a great marketing insight when he said that the only sponsorship that clearly moved sales of its watches was Omega’s James Bond deal.
Vestas puts wind in sails of final Volvo Ocean Race entry
Danish wind energy company Vestas has been announced as the title sponsor of the seventh and final entry for the 2014-15 edition of sailing’s Volvo Ocean Race.
GAC stays aboard with Extreme Sailing Series
UK-based logistics company GAC Pindar has extended a partnership with the Extreme Sailing Series.
Henri Lloyd retains role at Clipper Race
British specialist clothing brand Henri Lloyd has extended its long-running partnership as the official technical clothing supplier of the Clipper Round the World Yacht Race to take in the 2015-16 and 2017-18 editions of the sailing event.
CNBC sets sail with Cowes Week
Business and financial news channel CNBC, which is owned by US media company NBCUniversal, has agreed a deal to serve as the official business media partner to the Cowes Week sailing regatta in the UK.
How the 2013 America’s Cup teams were funded
The value and scope of team sponsorships varied wildly among the teams that competed in the finals of the 34th America’s Cup, held in 2013.
New title sponsor for British America’s Cup push
The Ben Ainslie Racing (BAR) sailing team will look for a title sponsor for its inaugural 2017 America’s Cup campaign.
Volvo Ocean Race calls up Truphone
UK-based mobile voice and data services company Truphone has agreed a three-year deal to become an official supplier of the Volvo Ocean Race.
KPMG, Siemens named in Ben Ainslie Racing partner portfolio
A string of blue chip partners, including KPMG and Siemens, were unveiled for Ben Ainslie Racing at the launch today (Tuesday) of the British sailing team that will compete in the next edition of the America’s Cup, which will conclude in 2017.
SAP and the Extreme Sailing Series
Stefan Lacher, head of technology, sponsorships for technology company SAP, speaks to Sports Sponsorship Insider about the brand's work in the Extreme Sailing Series.
Chatham steps into Cowes Week
British footwear brand Chatham has announced a two-year extension to its sponsorship deal with Isle of Wight sailing regatta Cowes Week.
Maersk Line sets sail with Volvo Ocean Race
Global shipping company Maersk Line has entered into a partnership with the Volvo Ocean Race for the 2014-15 edition of the sailing event.
Laithwaite’s Wine raises a glass to Cowes Week partnership
Cowes Week Limited, the organising body of Isle of Wight sailing regatta Cowes Week, has added Laithwaite’s Wine to its roster of official sponsors under a two-year agreement.
SAP showcases its Kieler Woche sailing regatta sponsorship at the ESA Excellence Awards
Software manufacturer SAP won the Business to Consumer (Low Budget) Award at the ESA Excellence Awards in January for its sponsorship of the Kieler Woche sailing regatta.
Prada teams up with Luna Rossa
Fashion company Prada has agreed a new deal to sponsor Luna Rossa Challenge for the Italian yachting team’s participation in the next edition of the America’s Cup.
Barclays sets sail with 52 Super Series
British banking group Barclays has signed a naming rights agreement for the European arm of the 52 Super Series sailing competition in 2014.