NFL
NFL increases sponsorship business by 10 per cent
New venues, legalized sports betting are key drivers of growth
Hall of Fame Health brings in Smith+Nephew as latest medical care provider
Hall of Fame Health, a subsidiary of the Pro Football Hall of Fame in Canton, Ohio, has partnered with global medical technology company Smith+Nephew to deploy the firm's digital health portfolio for …
Verizon expands 5G rollout at NFL stadiums
Mobile carrier to reach 28 NFL venues with advanced network by end of 2021
Seattle Seahawks name Hyperice official recovery technology partner
Hyperice, the increasingly prominent recovery and performance technology company, has named the Seattle Seahawks as its second National Football League team partner in as many days
Hyperice names Kansas City Chiefs its first NFL team partner
Hyperice, the increasingly prominent recovery and performance technology company, has taken another significant step to expand its brand presence by signing a multiyear partnership with the National Football…
Steelers extend Heinz Field naming rights deal for 2021 season
The National Football League's Pittsburgh Steelers and American food company Kraft Heinz have extended their naming-rights partnership at Heinz Field for the 2021 season.
NFL extends, expands Intuit TurboTax Live partnership
The National Football League has extended and expanded its partnership with American business and financial software company Intuit in a deal which runs through 2022
Hyperice continues rapid expansion with NFL partnership
Hyperice, the leading recovery and performance technology company, has taken another significant step to expand its brand presence by signing a multiyear partnership with the National Football League
NFL grows gaming presence with extended Epic Games partnership
The National Football League has expanded its presence in the global gaming space by extending its partnership with US video game and software developer Epic Games to deliver further integration into the…
NFL, Visa to introduce fully cashless Super Bowl LV
Super Bowl LV in Tampa Bay, Florida, will be the first fully cashless Super Bowl following an extended agreement with the National Football League and Visa, the league's official payment services technology…
LA Rams strike multiyear partnership with Rocket Mortgage
The National Football League's Los Angeles Rams have struck a multiyear partnership with Rocket Mortgage, which has been designated an official mortgage partner of the team
Monkey Knife Fight aligns with NFLPA, OneTeam Partners
Upstart daily fantasy sports company strikes multifaceted agreement with equity component
Samsung strikes QLED TV-focused partnership with LA Rams
The National Football League's Los Angeles Rams have announced a partnership with Samsung Electronics of America, which designates the Samsung QLED TV as the official television of the franchise.
Colts strike sports betting partnership with Caesars, William Hill
The National Football League's Indianapolis Colts have signed a sports betting partnership with Caesars Entertainment and the American gaming giant's exclusive sports betting partner William Hill
Unibet becomes Eagles’ official sportsbook partner in expanded deal
The National Football League's Philadelphia Eagles have expanded their partnership with Unibet, which has now been designated an official sportsbook partner of the team
San Francisco 49ers bring in Joovv as official light therapy partner
The National Football League's San Francisco 49ers have struck a partnership with California-based light therapy brand Joovv, which has been designated the team's official light therapy partner.
LA Rams strike partnership with 1800 Tequila
The National Football League's Los Angeles Rams have named Proximo Spirits' 1800 Tequila the team's official tequila.
The deal marks the tequila brand's first partnership with an NFL team
NFL unveils clothing collaboration with Tommy Hilfiger
The National Football League has unveiled a clothing collaboration with premium fashion brand Tommy Hilfiger in North America, known as TommyxNFL