NFL
NFL signs wine sponsorship deal with E. & J. Gallo
League continues to evolve and expand its alcohol sponsorship activity
PepsiCo loses Super Bowl halftime show rights in extended NFL deal
PepsiCo, the American multinational food, snack, and beverage corporation, has lost the sponsorship rights to the high-profile Super Bowl halftime show as part of an extended agreement with the National…
Eagles become first NFL team to secure commercial rights in Africa
The Philadelphia Eagles have become the first National Football League team to secure commercial rights in Africa, with the franchise being granted international marketing access to Ghana.
Buccaneers add Hertz to sponsorship portfolio
NFL team brings auto rental company into its top sponsorship tier
NFL renews 888sport UK and Ireland sponsorship
The National Football League has renewed its regional sponsorship contract with gambling platform 888sport
NFL prospect Davis signs endorsement deal with Barberitos
Former University of Georgia star aligns with local restaurant chain
HOFer Sanders, AFLAC extend promotional relationship
Newly developed ad campaigns to focus on football talent at HBCUs
Herbalife signs NFL prospect Hamilton to sports nutrition pact
Star safety to become a brand ambassador for the company
Socios.com expands NFL presence with 13 team partnerships
Blockchain fan token platform Socios.com has secured partnerships with 13 National Football League teams to significantly enhance its presence in the United States sports landscape
NFL loosens restrictions for crypto sponsorships
A month after numerous cryptocurrency companies aired advertising during NBC's Super Bowl LVI broadcast, the National Football League has loosened restrictions for its teams to secure blockchain-related…
NFL generates another strong boost in sponsorship revenue
Legal sports betting plays key role in upward revenue surge for the league
Jaguars sponsor files lawsuit protesting ‘clown game’
Georgia roofing company looks to disassociate from embattled NFL team
NFL, Anheuser-Busch secure multiyear partnership extension
The National Football League and Anheuser-Busch InBev have secured a multiyear extension of their long-standing deal which designates the brewing company the global exclusive beer and hard seltzer sponsor…
Genius Sports expands FanDuel pact to include NFL content
Sports data company completes set of pacts with first-tier NFL sportsbook partners
State Farm stands behind Rodgers following vaccine comments
Insurance giant remains with reigning NFL MVP
Rodgers dropped by Prevea Health after vaccine comments
Green Bay Packers quarterback Aaron Rodgers has been dropped by Wisconsin-based healthcare company and sponsor Prevea Health following his controversial comments about the Covid-19 vaccine
49ers bring in Mattress Firm as inaugural official sleep partner
The National Football League's San Francisco 49ers have named American mattress retailer Mattress Firm as the team’s first-ever official sleep partner.
NFL’s US broadcasters see 14-per-cent boost in ad revenue
Increase in spending mirrors robust audience growth so far in 2021 season