Multi-sport

The United States Olympic Committee has announced an extension to its partnership with yoghurt brand Chobani.

UK-based uniform supplier Simon Jersey has agreed a deal to become the official formalwear provider to the British Olympic Association national governing body for the 2016 summer Olympic Games in Rio de Janeiro, Brazil.

Baku 2015 has agreed an official partnership deal with Azerbaijan Airlines, the national flag carrier of the host country of the inaugural European Games multi-sport event.

The Dow Chemical Company has strengthened its involvement in the Olympics by becoming the ‘official carbon partner’ of the Rio 2016 summer Games in Brazil.

The Slovak Olympic Committee (SOV) has entered into a partnership with the country’s national lottery operator Tipos.

Baku 2015 has signed up the State Oil Company of the Republic of Azerbaijan (SOCAR) as the fifth official partner of the inaugural European Games multi-sport event.

Lotte Chilsung Beverage Co. has signed up as a sponsor of the 2015 Gwangju Summer Universiade multi-sport event.

Korean electronics giant Samsung has agreed a partnership deal with the Jordan Olympic Committee ahead of the 2014 Asian Games multi-sport event, which gets underway on Friday.

Website management specialist Sitecore has become the latest sponsor of the Baku 2015 European Games multi-sport event.

Omega president Stephen Urquhart told Sports Sponsorship Insider that there will be no change to the luxury watch brand’s sponsorship strategy or targeted sports over the next 24 months.

Japanese carmaker Nissan is looking to enforce a cohesive marketing strategy across all of its sporting properties in order to push the same message across its key markets.

Communication design and production group Kingsmen Creatives has agreed a S$3m (€1.81m/$2.4m) deal to become the official venue planning partner of the 2015 Southeast Asian (SEA) Games.

Dairy supplier Milla has become an official supporter of the inaugural European Games multi-sport event, which takes place in Baku next year.

Fitness equipment company Technogym has signed an exclusive supplier contract for the Rio 2016 Olympic Games.

Canadian energy company Imperial, in association with its Esso fuel brand, has become an official supplier to the Toronto 2015 Pan American and Parapan American Games.

Fashion company LF Corp has reached an agreement with the 2015 Gwangju summer Universiade to become the official sponsor for formal wear at the multi-sport event.