Multi-sport

Food producer Azersun Holding and supermarket chain Bazarstore have signed on as official supporters of the inaugural 2015 European Games multi-sport event in Baku.

Supermarket chain Woolworths has reached a deal to serve as an official partner of the Australian team at the Rio 2016 Olympic Games.

Sporting goods distributor Sunrise & Company has extended a deal to provide Yonex training and competition kit for the Singapore National Olympic Council’s (SNOC) national team.

Asahi Breweries has signed up as a gold partner of the Tokyo 2020 summer Olympic Games.

Organisers of the Tokyo 2020 Olympic Games have announced Nippon Telegraph and Telephone as the event’s first official gold partner.

Japanese and Korean food shopping corporation Lotte Group has agreed a long-term deal to become a sponsor of the Korea Ski Association.

Soft drinks giant Coca-Cola has struck a deal to become an official partner of the 2015 European Games in Baku, Azerbaijan.

Sportswear company Adidas has struck a new long-term partnership with the University of Miami and extended an existing deal with Florida International University.

Organisers of the Toronto 2015 Pan American and Parapan American Games multi-sport event have agreed a commercial partnership with loyalty management brand Aeroplan.

Organisers of the PyeongChang 2018 winter Olympic Games have moved to allay fears over revenue shortfalls and increased borrowing by announcing they expect to confirm a host of new sponsorship deals in the “near future”.

International Olympic Committee TOP Partners Atos and Panasonic have announced they will collaborate to develop technology based solutions for the Tokyo 2020 summer Olympic and Paralympic Games.

Photographic and digital imaging solutions giant Canon has agreed a three-year deal to serve as the latest founding partner of the Singapore Sports Hub.

South Korean catering company Ourhome has reached a sponsorship agreement with the Gwangju 2015 summer Universiade multi-sport event.

Hyundai Marine and Fire Insurance has signed up as a sponsor of the 2015 Gwangju Universiade in South Korea.

New commercial plans set out by the International Olympic Committee (IOC) could spur twofold or threefold increases in TOP Partner values if executed properly, Timo Lumme, managing director of IOC Television & Marketing Services, has told Sports Sponsorship Insider.

The Spanish Olympic Committee (COE) has struck a partnership agreement with sportswear company Joma.