Multi-sport

Cleaning products and accessories company Kärcher has agreed a deal to become an official supplier of next year’s Olympic Games in Rio de Janeiro, Brazil.

Chinese internet company Le Sports has agreed a deal to replace MasterCard as the naming rights partner for the Wukesong Arena in Beijing.

The Australian Olympic Committee has entered into a 10-year partnership with telecommunications firm Optus.

Tractor manufacturer Daedong Industrial has struck a partnership with the organisers of the 2018 winter Olympic Games in PyeongChang, South Korea.

Cereal foods manufacturer Kellogg’s has agreed a deal with the British Olympic Association to become an official partner of Team GB.

Colorado State University’s athletics department has agreed a five-year extension to its partnership with US sportswear manufacturer Under Armour.

Professional services group KPMG has agreed a deal to become a partner of the 2018 Commonwealth Games multi-sport event, which will take place in the Gold Coast region of Australia.

The Australian Olympic Committee has entered into a partnership with the country’s division of media conglomerate News Corporation.

The organising committee for the 2020 Olympic Games in Tokyo has named Japanese building materials manufacturer Lixil as its latest gold partner – the highest domestic tier of the body’s sponsorship programme.

German supermarket chain Edeka Group has agreed a deal to become the first partner of Hamburg’s bid to host the 2024 summer Olympic Games.

The PyeongChang Organising Committee for the 2018 Olympic and Paralympic winter Games (POCOG) has agreed a partnership with South Korean ticketing services company Interpark Corporation.

The athletics department of Louisiana Tech University has agreed a partnership with German sportswear giant Adidas, bringing to an end its association with rival brand Nike.

The Singapore National Olympic Council has entered into a partnership with health club group Fitness First.

The German Olympic Sports Confederation (DOSB) has agreed a new partnership with the Krombacher brewery that is set to extend through to the 2020 summer Olympic Games in Tokyo, Japan.

The International University Sports Federation (FISU) has entered into a global partnership with Taishan Sports Industry Group.

Car manufacturer Nissan has struck a landmark agreement to become an official sponsor of 100 college and university athletics departments across the US and a ‘proud supporter’ of various championships operated by the country’s National Collegiate Athletic Association.