Multi-sport

The Romanian Olympic and Sports Committee (COSR) has entered into a partnership with Chinese sportswear manufacturer Peak.

Malaysian oil and gas company Petronas and Turkmenistan Airlines have been named as official partners of this year’s Asian Indoor and Martial Arts Games, which will take place in Ashgabat, Turkmenistan.

The International Olympic Committee (IOC) is generating record income from its TOP sponsorship programme for the 2017-2020 cycle following a deal with technology company Intel, announced last month.

The Australian division of technology company Cisco has been named as the latest sponsor of the 2018 Commonwealth Games, which takes place in the Gold Coast region of the country next year.

The Bank of China has today (Thursday) signed up as the first official partner of Beijing’s 2022 winter Olympic and Paralympic Games.

Railway company Deutsche Bahn has agreed new sponsorship deals with the German Olympic Committee (DOSB) and the German Disability Sports Federation (DBS).

Global logistics provider CH Robinson has been named as an official partner of this year’s edition of the summer Universiade multi-sport event, which will be staged in Taipei.

German specialty chemicals company Lanxess has retained naming rights for the Lanxess Arena, a multi-purpose venue in its home city of Cologne.

German telecommunications company Deutsche Telekom and its mobile network brand T-Mobile is using sponsorship to improve its market share in key markets and to boost brand awareness and sales

Consumer electronics manufacturer LG and soft drinks giant Coca-Cola have signed up as the first official international supporters of the 2017 Asian Indoor and Martial Arts Games in Ashgabat, Turkmenistan.

Shopping mall chain Aliansce has extended its partnership with the Brazilian Olympic Committee (COB) through to the end of Tokyo’s 2020 summer Olympic Games cycle.

Wroclaw-based cryogenic devices manufacturer Kriosystem has signed up as a partner of this year’s edition of the World Games multi-sport event, which will take place in the Polish city.

US technology giant Intel has been confirmed as a new top-tier partner of the International Olympic Committee and is set to drive new innovations designed to transform the Olympic Games experience.

Chinese sportswear brand 361 Degrees has agreed a deal to sponsor the 2018 edition of the Asian Games multi-sport event, which will be held in the Indonesian capital of Jakarta and Palembang.

Air Canada has agreed a deal to become the ‘signature sponsor’ of this year’s edition of the Invictus Games multi-sport event for wounded servicemen and women, which will take place in Toronto.

The International Olympic Committee and fast-food restaurant chain McDonald’s have reached a mutual agreement to end their worldwide ‘TOP’ partnership.