Motorsport

Motorsport
Sponsorship & Marketing

South Florida Motorsports has signed up telco Viva as a Founding Partner of Formula 1’s Miami Grand Prix.
Motorsport
Sponsorship & Marketing

North American fantasy sports operator PrizePicks has landed its first sponsorship deal with a major US sports competition, signing a multi-year agreement with NASCAR to become its official fantasy sports…
Motorsport

Stars from shows on Paramount+ will make appearances at Formula 1 races as part of the streaming platform’s two-year Official Partner agreement with the motor racing series. Ben Cronin reports.
Motorsport
Sponsorship & Marketing

Video-on-demand subscription service Paramount+ has agreed a multi-year deal to become an Official Partner of Formula 1
Motorsport
Sponsorship & Marketing

Virgin Hotels Las Vegas has announced that it will be the official entitlement sponsor of the East Harmon Zone at the Formula 1 Las Vegas Grand Prix
Motorsport
Sponsorship & Marketing

Energy drink Celsius, the beverage arm of global packaged foods company Celsius Holdings, has agreed a sponsorship deal with Scuderia Ferrari to become the exclusive energy sponsor for all 2023 US Formula…
Motorsport
Industry Moves

Formula 1 team Williams Racing has hired Ultimate Fighting Championship (UFC) executive Paul Asencio to lead its commercial and marketing operations as chief revenue officer
Motorsport
Sponsorship & Marketing

RTIC Outdoors has become the official cooler and the official drinkware of NASCAR in a 'multi-year' agreement
Motorsport
Industry Moves

Dorna Sports, the commercial rights-holder of the MotoGP motorcycling championship, has recruited the National Basketball Association’s Dan Rossomondo as its new chief commercial officer.
Motorsport
Finance & Law

The ROKiT conglomerate has launched a fresh legal claim against Williams Racing, claiming compensation in excess of $149.5m (€137.2
Motorsport
Sponsorship & Marketing

McLaren Racing has expanded its sponsorship deal with cryptocurrency exchange OKX, with the brand securing an increased presence on its Formula 1 MCL60 team car
Motorsport
Sponsorship & Marketing

MotoGP has expanded its relationship with Italian braking system supplier Brembo to include branding on the worldwide broadcast coverage of the motorcycle racing series
Motorsport
Sponsorship & Marketing

Williams Racing has named cryptocurrency platform Kraken as the Formula One team’s first-ever ‘Official Crypto and Web3 Partner’. T
Motorsport
Sponsorship & Marketing

McLaren Racing has announced its latest sponsorship agreement with a US-based firm, striking a deal with financial management company Workday
Motorsport
Fan Engagement

Technology and business solutions provider NTT has extended its title sponsorship with IndyCar in a multi-year agreement that also includes status for NTT as the official technology partner
Motorsport
Sponsorship & Marketing

McDonald's has been named the first founding partner of NASCAR's inaugural Chicago Street Race Weekend, granting the fast-food chain official presenting, marketing, and promotional rights for the race…
Motorsport
Industry Moves

Formula One outfit Scuderia AlphaTauri has recruited Lars Stegelmann to the newly created position of head of commercial
Motorsport
Sponsorship & Marketing

Global professional services firm EY has renewed its commitment to Extreme E by becoming the official sustainability partner of the electric off-road racing series for 2023