Motorsport
Ferrari hires former AC Milan CCO Giorgetti to bolster sponsor activities
Italian automotive manufacturer Ferrari has appointed former AC Milan executive Lorenzo Giorgetti as its chief racing revenue officer
Williams Racing signs US-focused partnership with Michelob Ultra, deals with Stephens, PureStream
Formula 1 team Williams Racing has signed a North American-focused sponsorship deal with Anheuser-Busch beer brand Michelob Ultra as the global motorsport series looks to further establish itself in the…
Gulf switches F1 sponsorship investment to Williams after McLaren exit
Williams Racing has signed up Gulf Oil to its sponsorship portfolio in a multi-year deal
Ford’s F1 return with Red Bull Racing driven by technology, marketing focus
US automotive manufacturer Ford will return to Formula 1 for the first time in more than two decades after entering into a long-term strategic technical partnership with Red Bull Racing
NASCAR, Ally announce multi-year partnership
NASCAR and Ally Financial have announced a multi-year partnership that makes Ally Bank the official consumer bank of NASCAR and NASCAR-owned tracks
Red Bull Racing adds Rokt to sponsorship portfolio
Formula 1 racing team Red Bull Racing has added e-commerce technology company Rokt to its sponsorship portfolio ahead of its high-profile 2023 car launch in New York on February 3
Title sponsors signed for Formula E races in India and Saudi Arabia
Renewable energy company Greenko and lifestyle brand Core have agreed title sponsorship deals for Formula E events in India and Saudi Arabia, respectively
Stake titles Alfa Romeo F1 in ‘$100m’ deal, Orlen switches to AlphaTauri
The Alfa Romeo F1 Team has signed a ‘record-breaking’ new title partnership with Australia-based cryptocurrency casino and sports betting brand Stake, starting this season.
NASCAR launches beach and surf apparel with Hurley
NASCAR has partnered with action-sports brand Hurley in a clothing collaboration for men's and women's beach and surf apparel
NASCAR names Cabo Wabo its inaugural tequila sponsor
NASCAR has named Campari America-owned tequila brand Cabo Wabo as its inaugural tequila sponsor in a wide-ranging, multiyear agreement
#MoreThanASticker – Castrol & Alpine F1
Throughout the 2021 Formula One (F1) season Castrol briefed agency Bright Partnerships to leverage its partnership with the Alpine F1 team via a season-long, multi-strand awareness and engagement activation…
Mercedes add Solera to portfolio ahead of new F1 season
The Mercedes Formula 1 team has signed up vehicle management specialist Solera to its sponsorship portfolio
EXCLUSIVE: Qatar Airways to replace Emirates as Formula 1’s airline sponsor
Qatar Airways is set to be announced as the new airline sponsor of Formula 1, ousting incumbent Emirates to secure the rights
FIM World Supercross Championship appoints TGI Sport to support sponsor search
The FIM World Supercross Championship (WSX) has appointed sports rights and marketing agency TGI Sport to support its search for international sponsors
DHL extends long-term backing of Formula E, Bandeirantes agrees rights deal
Logistics company DHL has agreed a multi-year extension to its Formula E sponsorship deal, while the electric car-racing championship has signed a rights deal with Brazilian commercial broadcaster Bandeirantes
Ferrari adds Genesys as new sponsor, terminates Velas blockchain deal
Italian motorsport organisation Scuderia Ferrari has signed US software company Genesys as a new sponsor, while confirming the termination of a deal with Swiss blockchain technology company Velas Network
McLaren expands Castore deal to include Extreme E and Formula E teams
McLaren Racing has extended and expanded its agreement with sportswear brand Castore
F1’s Zhou signs Dior deal, extends with HSBC
Chinese Formula 1 driver Zhou Guanyu has agreed a new endorsement deal with Dior, while also extending his contract with HSBC