Motorsport
Castore makes latest motorsport move with Abu Dhabi Motorsports Management
Abu Dhabi Motorsports Management, organiser of the Formula 1 Abu Dhabi Grand Prix at the Yas Marina Circuit, has signed an agreement with British sportswear brand Castore
Arrow McLaren signs technology sponsor Onsemi
McLaren Racing has announced a new sponsorship between its NTT IndyCar Series team Arrow McLaren SP and semiconductor manufacturer Onsemi
Rolex returns as Australian Grand Prix title sponsor
Rolex is to return as title sponsor of the Australian Grand Prix for 2023
EXCLUSIVE: F1 lining up new airline sponsor as Emirates talks break down
Formula 1 is lining up a new airline sponsor after renewal discussions with Dubai-based carrier Emirates broke down over the asking price, SportBusiness can exclusively reveal
Formula 1’s Q3 revenues rise to $715m
Formula 1 has reported revenues of $715m (€721m) for the third quarter of 2022, a seven-per-cent increase on the same period in 2021 but a slight decrease compared with the $744m posted in the second q…
Heineken Silver named as title sponsor of Las Vegas GP
Premium lager brand Heineken Silver has been named as the title sponsor of next year’s inaugural Formula 1 Grand Prix in Las Vegas.
Indy Lights rebranded Indy NXT, Firestone named presenting sponsor
Indy Lights, the NTT IndyCar Series developmental program, has been rebranded as Indy NXT, with tire and rubber company Firestone replacing Cooper Tires as its presenting sponsor.
AWS upgrades and expands Formula 1 sponsorship
Amazon Web Services (AWS) has stepped up its association with Formula 1 by renewing and expanding its deal with the motor-racing championship to become a global partner
F1 Las Vegas GP strikes T-Mobile pact
Telco T-Mobile has been named the exclusive wireless provider for Formula 1's Las Vegas Grand Prix ahead of the inaugural race on November 16-18, 2023
US sponsorship of F1 teams up 66 per cent in two years
The volume of US brands agreeing sponsorship deals with Formula 1 teams has increased by 66 per cent in the last two years, according to the latest research from SportBusiness Sponsorship
Data Snapshot: Motorsport 2022
The central sponsorship portfolios of Formula 1, Formula E and MotoGP, three of the leading rights-holders in motorsport, were valued at $556m (€536m/£468m) in 2022, an increase of at least $69m on the $435m-$487m the combined portfolios were worth in 2021.
Arrow McLaren SP lands NTT Data partnership
NTT IndyCar Series team Arrow McLaren SP has secured a multiyear partnership with Japanese multinational information technology services company NTT Data, and has also confirmed Tony Kanaan as the driver …
Formula E sponsorship provides technology showcase for Aramco-owned Sabic
Petrochemicals company to integrate its products into Gen3 car design
Aramco has 70-per-cent stake in Principal Partner of Formula E
Deal included title rights to British E-Prix
I
Repsol continues long-running title sponsorship of Honda MotoGP team
Spanish energy company Repsol has extended its title sponsorship agreement with the Honda Racing Corporation for its MotoGP team
McLaren introduces rotating digital signage to F1 cars
McLaren Racing has partnered with digital agency Seamless Digital to introduce cutting-edge technology which will allow the team to change the branding on its cars during a Formula 1 race weekend in a…
Haas F1 brings in MoneyGram as new title sponsor
The Haas Formula 1 team has named American global payments and money transfer company MoneyGram International as its new title sponsor from the 2023 season in a multiyear agreement
Dorna Sports adds five more years to Liqui Moly tie-up
MotoGP owner and operator Dorna Sports has signed an extension to its sponsorship contract with lubricant manufacturer Liqui Moly
COTA partners with Cash App ahead of F1 US Grand Prix
Circuit of the Americas in Austin, Texas, has announced a partnership with American mobile payment service Cash App ahead of the 2022 Formula 1 United States Grand Prix, which takes place on October 21-23