Motorsport

Motorsport

Australia’s Supercars motorsport series has partnered with telecommunications firm Vodafone.
Motorsport

French oil and gas company Total has agreed a five-season deal to become the new official fuel supplier for the World Endurance Championship, along with other motor racing series organised by the Automobile Club de l’Ouest.
Motorsport

The Formula One motor-racing series has selected CAA Sports, a division of sports and entertainment giant Creative Artists Agency, to represent its sponsorship rights on a global basis.
Motorsport

Formula One motor-racing team McLaren-Honda has agreed a year-long partnership with the British government’s GREAT Britain campaign, which aims to promote the UK internationally.
Basketball

Information technology company IBM is looking for opportunities to build infrastructure with its sponsorship partners as a key element when selecting deals.
Motorsport

Formula One team McLaren-Honda has entered into a multi-year agreement with Swiss consumer technology brand Logitech.
Motorsport

Dental care network Aspen Dental has entered into a multi-year partnership with North American stock car-racing series Nascar.
Motorsport

Allianz has add the Formula E Championship to its new portfolio of digital sports sponsorships, which includes Drone Racing League and Roborace, the world’s first driverless electric race series.

Motorsport

Formula One motor-racing team Red Bull Racing has entered into a partnership with audio products manufacturer Earin.
Motorsport

Formula One motor-racing team Force India has agreed a long-term partnership deal with water technology specialist BWT, under which it will change the colour scheme of its cars.
Motorsport

British Formula One motor racing team Williams has partnered with Canadian aerospace and transportation company Bombardier.
Motorsport

German financial services company Allianz has entered into a partnership with the Formula E electric car-racing series.
Motorsport

Formula One motor-racing team Williams has entered into a partnership with construction equipment manufacturer JCB.
Motorsport

Russian financial services group VTB has signed as title sponsor of the country’s round of the Formula One motor-racing championship.
Motorsport

Formula One motor-racing team Force India has agreed a new deal with digital agency Orange Bus and has extended a partnership with Hype Energy.
Motorsport

Oil and gas company BP has made Formula One the centre of its sponsorship portfolio with two team deals for the 2017 season.

Motorsport

Formula One motor-racing team Force India has agreed sponsorship deals with online trading platform FXTM and London-based fashion label Farah.
Motorsport

Spanish insurance group Mapfre has agreed a deal to sponsor French Formula One motor-racing team Renault.