Motorsport
Rolex renews Australian F1 Grand Prix partnership
Swiss watchmaker Rolex has extended its title sponsorship agreement with the Australian leg of the Formula One motor-racing world championship.
UPS: Ferrari provides platform for business-to-business strategy
Ferrari renews long-standing Philip Morris partnership
US cigarette and tobacco company Philip Morris International has extended its long-running partnership with Formula One motor-racing team Ferrari.
Four more years for UPS and Scuderia Ferrari
Global logistics company United Parcel Service (UPS) has renewed its sponsorship agreement with Formula One team Scuderia Ferrari in a four-year deal, from 2018 to 2021.
Champagne returns to Formula One podiums
Champagne Carbon has agreed a deal to become an official supplier of the Formula One motor-racing championship.
Ferrari renews UPS partnership
Formula One motor-racing team Ferrari has extended its partnership with global shipping and logistics company UPS.
Petronas renews title sponsorship of Mercedes F1 team
Malaysian oil and gas company Petronas has signed a multi-year extension to its title sponsorship of Formula One motor-racing team Mercedes.
Formula E signs up title sponsor for debut New York ePrix
Formula E to promote Cars franchise through Disney link-up
Chevrolet renews NHRA partnership
Ferrari extends Riva partnership
Force India targets youth market with SportBible deal
Qatar Airways makes first Formula E deal
Flag carrier Qatar Airways this month became the latest major company to sign a deal with Formula E – having decided that the series has reached critical mass and good level of credibility – as the brand bolsters its portfolio ahead of the end of its Barcelona shirt deal.
McLaren extends Hilton partnership through to 2021
Renault teams up with French fashion brand
Qatar Airways backs Formula E events in Paris, New York
McLaren mines new areas with Logitech and Star Sports deals
US consumer electronics brand Logitech and Asian broadcaster Star Sports this month joined McLaren-Honda Formula One under multiyear agreements as the team seeks to expand portfolio during the 2017 series.