Motorsport

Online gambling operator OneBet has entered into a partnership with the World Rally Championship motor-racing series.

Formula One motor-racing team Red Bull Racing has extended and expanded its partnership with mobile services company Citrix.

Italian tyre brand Pirelli has built a sponsorship portfolio across prestige sports properties in motor racing, football and winter sports to drive consideration and preference of its top-of-the-range segments, prestige and premium tyres.

The new title sponsor agreement between energy drink brand Monster Energy and the Nascar open wheel racing series for its top competition was described this month as a “steal” by motorsports marketing experts, after the organisation took a hit on the value of its top position.

Price and racing performance were the driving factors in the transfer of sponsorship loyalties by two brands from the McLaren Honda Formula One team to Red Bull Racing in the last 12 months

Stable factory-supported teams and unpredictable racing has attracted a mixed portfolio of brands to MotoGP, however sponsorship prices continue to increase by small increments, typically at rates between…

Formula One motor-racing team Force India has entered into a partnership with Diageo-owned whisky brand Johnnie Walker, according to multiple reports.

Swiss watchmaker Rolex has extended its title sponsorship agreement with the Australian leg of the Formula One motor-racing championship.

Formula One motor-racing team Red Bull Racing has renewed its partnership with British sportscar marque Aston Martin.

Formula One motor-racing team Red Bull Racing has entered into a partnership with multinational oil and gas company ExxonMobil.

Luxury design brand Felio Siby signed as the Official Lifestyle Partner of Formula One team Force India this year to drive barnd awareness and sales of its limited edition watches.

Incoming McLaren executive director Zak Brown has ruled out the possibility of the Formula One motor-racing team securing a new title sponsor in time for the start of the 2017 season.

Formula One motor-racing team Red Bull Racing has renewed its partnership with Swiss watchmaker Tag Heuer.

Emergent Formula One racing team Sahara Force India was able to carve out a one-race deal with on-car branding for the US clothing company Levi's because the logo rights were transferred from United Breweries, the drinks company part-owned by the team's principal Vijay Mallya.

Global logistics company DHL has agreed a deal to sponsor the 2017 edition of the Race of Champions (ROC) motorsport event.

Clothing company Levi Strauss has agreed a deal for its Levi’s brand to become a partner of Formula One motor-racing team Force India.

Consumer electronics company Panasonic’s existing retail supplier arrangement with carmaker Jaguar Land Rover proved key to its title sponsorship deal with the new Jaguar Formula E team.

Japanese electronics giant Panasonic has been unveiled as the title sponsor of British automotive marque Jaguar’s entry into Formula E, while US manufacturing company Lear Corporation will also partner its efforts in the electric car-racing series.