Motorsport
WRC wagers on first betting partnership
Red Bull Racing upgrades Citrix partnership
Pirelli: Prestige property focus for premium tyre brand
Nascar title deal a “steal” for Monster, say experts
The new title sponsor agreement between energy drink brand Monster Energy and the Nascar open wheel racing series for its top competition was described this month as a “steal” by motorsports marketing experts, after the organisation took a hit on the value of its top position.
ExxonMobil and Tag commit to Red Bull as McLaren regroups
MotoGP gets by on stable teams, unpredictable racing
Johnnie Walker bolsters F1 presence with Force India deal – reports
Rolex renews Australian Grand Prix partnership
Red Bull Racing drives on with ‘innovation partner’ Aston Martin
ExxonMobil makes switch from McLaren to Red Bull
Felio Siby: Awareness and watch sales drive Force India deal
Brown outlines goals for McLaren title sponsor signing
Red Bull keeps on ticking with Tag Heuer
Levi’s deal enabled by Mallya and apparel sector diversity
Emergent Formula One racing team Sahara Force India was able to carve out a one-race deal with on-car branding for the US clothing company Levi's because the logo rights were transferred from United Breweries, the drinks company part-owned by the team's principal Vijay Mallya.
Race of Champions delivers DHL partnership
Force India dresses to impress with Levi’s
Clothing company Levi Strauss has agreed a deal for its Levi’s brand to become a partner of Formula One motor-racing team Force India.
Retail link key to Panasonic-Jaguar tie-up
Consumer electronics company Panasonic’s existing retail supplier arrangement with carmaker Jaguar Land Rover proved key to its title sponsorship deal with the new Jaguar Formula E team.
Panasonic title sponsors Jaguar’s Formula E entry
Japanese electronics giant Panasonic has been unveiled as the title sponsor of British automotive marque Jaguar’s entry into Formula E, while US manufacturing company Lear Corporation will also partner its efforts in the electric car-racing series.