Motorsport
Founding partners extend with Formula E for new season
Formula E has extended deals with founding partners, French tyre manufacturer Michelin and German automotive manufacturer BMW, ahead of the 2017-18 season of the electric car-racing series.
Santander signs on as Champions League sponsor
Banking group Santander has agreed a deal with Uefa, the governing body for European football, to sponsor its Champions League club competition. The Spanish company has also confirmed that it has ended its sponsorship commitments in the Formula One motor-racing series.
Alfa Romeo returns to F1 with Sauber deal
Italian automotive marque Alfa Romeo will return to the Formula One motor-racing championship for the first time in over three decades after agreeing a multi-year partnership with the Sauber team.
Michelin renews MotoGP, maintains hold on motorsports
French tyre manufacturer Michelin has paid a single-digit percentage fee increase to extend its sponsorship and tyre supply agreement with MotoGP from 2019 to the end of the 2023 season.
McLaren, Renault partner with clothing brands
Formula One motor-racing teams McLaren and Renault have agreed sponsorship deals with Spanish clothing brand Kimoa and French sportswear company Le Coq Sportif, respectively.
Vauxhall continues support of North West 200
Automotive manufacturer Vauxhall has agreed to stay on as the title sponsor of the North West 200 motorcycling event in Northern Ireland for the sixth consecutive year.
Nascar renews long-running Goodyear partnership
North American stock car-racing series Nascar has extended its partnership with tyre manufacturer Goodyear.
Casio extends Toro Rosso partnership
Formula One motor racing team Toro Rosso has renewed its partnership with Japanese watch manufacturer Casio.
Formula E suits up for new season with Hugo Boss
German fashion house Hugo Boss and the Formula E electric car-racing series have today (Monday) confirmed the signing of a new sponsorship agreement.
Hugo Boss to make switch from F1 to Formula E
Hugo Boss chief executive Mark Langer has revealed that the German fashion house will end its partnership with Formula One motor-racing team Mercedes in favour of switching its motorsport sponsorship strategy to the Formula E electric car-racing series.
IndyCar seeks new title sponsor with Verizon to depart
IndyCar is searching for a new title sponsor after US telecommunications company Verizon opted to end its backing of the North American motor-racing series.
Hong Kong ePrix extends with title sponsor
Telecommunications provider HKT has renewed its title sponsorship of the Hong Kong leg of the Formula E electric car-racing series.
Title sponsor signs on for Chile’s Formula E debut
Mining company Antofagasta Minerals has been named as the title sponsor of next year’s Formula E race in Santiago, which will mark Chile’s debut in the electric car-racing series.
Supercars Championship renews with Armor All
Australian motor-racing series the Supercars Championship has extended a long-running partnership with car maintenance company Armor All.
Groupe Renault firm links up with F1 team
Formula One motor-racing team Renault has signed a sponsorship deal with RCI Bank and Services, a subsidiary of the wider Groupe Renault automotive manufacturing company.
Phoenix Raceway to enhance fan experience with naming rights partner
Smart venue technology company ISM Connect has agreed a naming-rights partnership with the Phoenix Raceway motorsport venue in the US.
Red Bull Racing seals Aston Martin deal amid F1 engine intrigue
Formula One motor racing team Red Bull Racing has today (Monday) confirmed Aston Martin as its title sponsor as part of a wide-ranging agreement with the British sportscar marque.
Red Bull Racing lines up Aston Martin as title sponsor – report
British sportscar marque Aston Martin is set to agree a title sponsorship deal with Formula One motor-racing team Red Bull Racing, according to the Autosport website.