Motorsport
Ineos seals five-year Mercedes sponsorship, Wolff reiterates F1 commitment
British petrochemicals company Ineos has built on existing ties with Formula 1 team Mercedes by signing on as a principal partner, with team principal and chief executive Toto Wolff using today’s (Monday’s) ann…
Nascar signs Penn National Gaming as inaugural sports betting partner
US stock car racing series Nascar has signed casino operator Penn National Gaming as its first authorized sports betting partner as part of a multi-faceted, multi-year deal
CSM takes marketing lead on new Bahrain and Prodrive Dakar Rally entry
London-based sports marketing agency CSM has been appointed to play a major role in a new joint venture between Bahrain Mumtalakat Holding Company, the sovereign wealth fund of the Kingdom of Bahrain, …
Ineos eyes major sponsorship with Mercedes F1 team
British chemicals group Ineos plans to become a major sponsor of the Mercedes Formula 1 team, adding to its growing portfolio of sports interests
FAI Aviation Group gets on-car branding in McLaren Racing deal
McLaren Racing and German aviation services company FAI Aviation Group have signed a multi-year sponsorship agreement starting in the 2020 Formula 1 season
Teijin Group takes major position in Envision Virgin Racing portfolio
Japanese technology company Teijin Group has agreed a multi-year sponsorship with Formula E team Envision Virgin Racing which will support the team’s participation in the all-electric racing car series.
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
Nascar signs multi-year Mack Trucks extension
US stock car racing series Nascar has announced a multi-year extension of its partnership with truck manufacturing company Mack Trucks, which will remain the 'official hauler of Nascar'
ExxonMobil extends with Aston Martin Red Bull Racing
Oil and lubricant brand ExxonMobil has signed a multi-year extension as the official fuel, lubricant and technology partner to the Aston Martin Red Bull Racing Formula 1 team
ABB adds to series title rights with Porsche Formula E team deal
Industrial technology brand ABB has become a top-tier sponsor of the TAG Heuer Porsche Formula E Team with immediate effect.
Porsche Motorsport is in its inaugural year of racing in the Formula E Championship
Santander backs FIM’s Sidecar World Championship
Spanish banking group Santander has agreed a deal with the International Motorcycling Federation (FIM) to support its Sidecar World Championship
Right Formula gains prestige clients with Marketing Minds acquisition
Sports sponsorship consultancy Right Formula has acquired the marketing services agency, Marketing Minds
Unilever teams up with McLaren F1 on applied technology partnership
McLaren Racing has signed a multi-year applied technology partnership with Unilever, starting in the 2020 Formula 1 season
British GT Championship lands Intelligent Money as title sponsor
Investment provider Intelligent Money has been unveiled as the title sponsor of the British GT Championship motorsport series
Sofina steps up Williams commitment amid sponsor departures
Canadian food products manufacturer Sofina Foods has extended and expanded its sponsorship deal with Formula 1 motor-racing team Williams.
Sofina first joined the team as a partner for the 2019 season
Phoenix Speedway and ISM Connect agree naming rights termination
Media technology company ISM Connect has stepped down from its naming rights agreement with the Phoenix Raceway just two year into its 10-year contact
PKN Orlen follows Kubica to Alfa Romeo Racing in co-title deal
Formula 1 team Alfa Romeo Racing has signed up Polish petroleum company PKN Orlen as Official Co-Title Sponsor in a deal that will also see Robert Kubica return to the team as a reserve driver
Goodyear follows WEC tie-up with World Touring Car Cup deal
US-based tyre manufacturer Goodyear has furthered its return to top-level global motorsport by agreeing a three-year deal to become the new official tyre supplier to the World Touring Car Cup (WTCR)