Motorsport

Motorsport
Sponsorship & Marketing

Dutch beer brand Heineken has been announced as the title sponsor of the Australian Grand Prix, which returns to the Formula 1 calendar after a two-season absence in April
Motorsport
Sponsorship & Marketing

The FIM Motocross World Championship (MXGP) has signed oil and additive specialist Liqui Moly as a sponsor
Motorsport
Sponsorship & Marketing

Electric racing series Formula E has signed a renewal to its sponsorship deal with logistics company DHL
Motorsport
Media

Viaplay, the subscription streaming service of Nordic Entertainment (Nent) Group, has agreed a multi-year endorsement and content deal with reigning Formula 1 world drivers’ champion, Max Verstappen.
Motorsport
Finance & Law

Formula 1 motor-racing team Williams is poised for a cash injection after reportedly securing victory in an arbitration case against former title sponsor, the ROKiT conglomerate
Motorsport
Sponsorship & Marketing

United States stock car racing series Nascar has rejected an attempt by Xfinity Series driver Brandon Brown to strike a cryptocurrency sponsorship deal based on the controversial "Let's Go Brandon" slogan.
Motorsport
Sponsorship & Marketing

Formula One’s Scuderia Ferrari has added a new premium partner to its sponsorship portfolio in the form of blockchain and non-fungible token (NFT) technology specialist Velas Network.
Motorsport
Sponsorship & Marketing

Electric carmaker Tesla is backing US-based student motor-racing competition Formula SAE by providing equipment and advice
Motorsport
Sponsorship & Marketing

Spanish financial services company Banco Santander has today (Tuesday) announced a return to Formula 1 motor racing team Ferrari by agreeing a new multi-year sponsorship deal that is designed to support…
Motorsport
Sponsorship & Marketing

Formula 1 team Red Bull Racing has announced security operations provider Arctic Wolf as the latest addition to its sponsorship portfolio
Motorsport
Sponsorship & Marketing

Formula 1’s Scuderia Ferrari has signed a renewal of its sponsorship deal with cyber security and data protection specialist Kaspersky. 
Motorsport
Sponsorship & Marketing

Beer giant Heineken is looking to take its ‘Greener Bar’ sustainable bar concept used in Formula E into stadium and fan zone environments next year, potentially including the 2022 Women’s Euro in Engla…
Motorsport
Sponsorship & Marketing

23XI Racing, the Nascar Cup Series team co-owned by basketball legend Michael Jordan and Denny Hamlin, has secured a partnership with cereal brand Wheaties for the 2022 season
Motorsport
Sponsorship & Marketing

McLaren Racing has signed up cyber security specialist Immersive Labs to its sponsorship portfolio. 
Motorsport
Sponsorship & Marketing

The Mercedes Formula 1 team has agreed to end its sponsorship agreement with building materials company Kingspan following protests over the sponsor’s connection to the Grenfell Tower disaster.
Motorsport
Sponsorship & Marketing

23XI Racing, the Nascar Cup Series team co-owned by basketball legend Michael Jordan and Denny Hamlin, has extended its partnership with quick-service restaurant chain McDonald's for the 2022 season
Motorsport
Sponsorship & Marketing

The Mercedes Formula 1 team is under pressure to reverse its sponsorship agreement with building materials company Kingspan, following protests over the sponsor’s connection to the Grenfell Tower disaster.
Motorsport
Sponsorship & Marketing

The Mercedes Formula 1 team has signed up building materials company Kingspan to its sponsorship portfolio. As part of the deal, the Kingspan logo will feature on the nose of the team’s car.