Motorsport
Craftsman returns as Nascar Truck Series title sponsor
Stanley Black & Decker tools brand Craftsman will return as the title sponsor of the Nascar Truck Series, beginning in 2023
Alfa Romeo to end Sauber F1 deal following 2023 season
Italian automotive manufacturer Alfa Romeo has announced that it will end its wide-ranging agreement with the Sauber Group-owned Formula 1 team at the end of the 2023 season
Haas F1 agrees Hantec Markets sponsorship deal
The Haas Formula 1 team has added forex trading platform Hantec Markets to its sponsorship portfolio.
The deal will begin immediately and run through the 2023 Formula 1 season
Nascar, Worldwide Express further expand partnership
Nascar has secured an expanded multiyear partnership with American logistics company Worldwide Express, which has been designated the organization's new official logistics partner
Formula 1’s Q2 revenues increase to $744m
Formula 1 recorded revenues of $744m (€731.6m) during the second quarter of this year as the return of crowds and an uplift in sponsorship and media receipts helped increase its operating income to $65m.
Alfa Romeo boss Imparato says Sauber deal renewed for 2023
Automotive manufacturer Alfa Romeo has renewed its wide-ranging agreement with the Sauber Group-owned Formula 1 team
Mercedes adds Fastly to F1 team partner roster
US cloud computing services provider Fastly has signed up as a global sponsor of Formula 1 motor-racing team Mercedes-AMG Petronas
Camping World to end Nascar Truck Series title sponsorship
Camping World, the Illinois-based recreational vehicles and camping company, is ending its title sponsorship of Nascar's Truck Series at the end of the 2022 season, the firm's chief executive Marcus Lemonis…
Formula E signs long-term agreement with Sabic
Electric racing series Formula E has agreed a long-term sponsorship deal with Saudi Arabian chemicals company Sabic
Goodwood signs Heineken deal, adds Swiss watchmaker Jaeger-LeCoultre
The UK division of Dutch brewing group Heineken has agreed a multi-year sponsorship deal with Goodwood, the English estate which hosts horseracing showpiece the Goodwood Festival
SeatGeek lands multiyear Nascar ticketing deal
New York-based ticketing company SeatGeek has continued its recent run of business activity by securing a multiyear partnership with Nascar, becoming the official ticket marketplace partner of the American…
K-Swiss enters F1 with McLaren deal, MindMaze backs Alfa Romeo
McLaren Racing has signed a multi-year deal with footwear brand K-Swiss, while fellow Formula 1 team Alfa Romeo has agreed a new partnership with neurotechnology platform MindMaze
Alpine F1 team extends Yahoo sponsorship deal
The Alpine Formula 1 team has extended its sponsorship agreement with web services provider Yahoo
F1’s growth in US worth extra 50 per cent in team sponsorship, says McLaren boss Brown
Formula One’s success in growing audiences in the US and engaging younger fans through its esports initiatives has enabled the McLaren team to increase its sponsorship “rate card” by 25-50 per cent, accor…
F1 adds two more years to Ferrari Trento deal
Formula 1 has signed an extension to its sponsorship contract with sparkling wine brand Ferrari Trento
Hugo Boss makes F1 return with Aston Martin partnership
Hugo Boss, the luxury clothing and apparel brand, has made a return to Formula 1 after a five-year absence by striking a partnership with the Aston Martin F1 team
McLaren agrees deal with Saudi city project NEOM, Buzz Group signs with AlphaTauri
McLaren Racing has signed a sponsorship agreement with Saudi Arabian city development project NEOM
McLaren signs up Goldman Sachs ahead of British GP
McLaren Racing has signed up global financial institution Goldman Sachs to its sponsorship portfolio.
The multi-year deal makes the company an ‘Official Partner’ of McLaren’s Formula 1 team.
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