Mixed Martial Arts
UFC keeps grip on Toyo Tires partnership
Mixed martial arts series the Ultimate Fighting Championship has announced a two-year extension to its sponsorship deal with the US arm of Japanese tyre manufacturer Toyo Tires.
UFC keeps hold of MusclePharm partnership
The Ultimate Fighting Championship mixed martial arts organisation has announced a multi-year renewal of its deal with sports nutrition company MusclePharm.
Cage Warriors MMA series partners with Royal Jordanian Airlines
Royal Jordanian Airlines has agreed to partner the Cage Warriors Fighting Championship mixed martial arts promotion ahead of its visit to Jordan later this month.
MMA organisation teams up with Adidas
Mixed martial arts organisation the Resurrection Fighting Alliance has agreed a multi-year sponsorship deal with Adidas, according to the Las Vegas Review-Journal newspaper.
P&G and The UFC (Brazil)
The UFC and P&G campaign was developed to activate individual marketing campaigns for three of P&G’s brands in Brazil.
UFC strikes deal with Televisa to launch new channel
Ultimate Fighting Championship has agreed a deal with Televisa Networks to air UFC in 20 Spanish-speaking countries in Latin America and launch a new pay-television network.