Mixed Martial Arts

The Professional Fighters League (PFL) has announced a multi-faceted partnership with mobile-focused ticket platform SeatGeek, which will become the mixed martial arts competition's “Official Secondary T…

The Ultimate Fighting Championship (UFC) has announced a multi-year extension of its marketing partnership with Blackheart Premium Spiced Rum. Terms were not disclosed

US-based mixed martial arts organisation Bellator has entered into a multi-year partnership with cbdMD, a consumer cannabidiol (CBD) brand

Mixed martial arts promotion Combate Américas has agreed a partnership with telco Cricket Wireless.

The Ultimate Fighting Championship (UFC) has signed new partnerships with Canadian CBD firm Aurora Cannabis and US sports nutrition brand Thorne

The Lagardère Sports agency has agreed a deal to become the exclusive marketing partner of Polish mixed martial arts promoter KSW.

Sergey Portnov, chief executive of Parimatch, the international betting firm which recently signed a two-year endorsement deal with Conor McGregor, has questioned the fighter’s retirement from mixed m…

US mixed martial arts promotion the Professional Fighters League has agreed a multi-year partnership with global brewing company Anheuser-Busch InBev

Mixed martial arts organisation UFC has signed a multi-year partnership with Kraft Heinz Company brand Devour

The Ultimate Fighting Championship has inked one renewal and four new partnerships since December last year, raising at least $6m (€5.3m) in sponsorship revenue.

Mexican beer brand Modelo is paying between $12m (€10.6m/£9.2m) and $14m per year as the new Official Beer of the Ultimate Fighting Championship, according to industry sources.

Low-cost airline AirAsia has signed sponsorship deals with leading mixed martial arts and surfing organisations to help grow the brand in important Asia-Pacific markets such as China and Australia

The Ultimate Fighting Championship mixed martial arts organisation plans to host five events in Asia and Australia in 2018 as it consolidates its presence in Asia-Pacific and creates more assets for its expanding regional sponsorship roster.

The Ultimate Fighting Championship has renewed its partnership with Malaysian low-cost carrier AirAsia

The ONE Championship mixed martial arts series has signed a new Official Partner deal with Asian brokerage firm Fullerton Markets

The Ultimate Fighting Championship has renewed its partnership with Volkswagen Brazil until 2020

UFC has tied up a new partnership with Motel 6, which will become the mixed martial arts organisation's first Official Economy Lodging Partner, a new sponsorship category

The world’s largest poker brand, PokerStars, featured at the UFC’s final pay-per-view event of 2018, having signed as the UFC’s first-ever ‘Official Poker Partner’ in December. Poker

The Ultimate Fighting Championship (UFC) mixed martial arts promotion has signed partnerships with cryptocurrency firm Litecoin and poker brand PokerStars

US energy drink brand Monster Energy has renewed its Global Partner deal with US-based mixed martial arts organisation Bellator

UFC partner AirAsia will get ‘unprecedented branding’ at this weekend’s big fight between UFC legend Conor McGregor and Khabib Nurmagomedov at the T-Mobile Arena in Las Vegas. Bi

UFC has signed a new multi-year deal with Australia’s largest pub and hotel chain ALH Group.

Conor McGregor hasn’t fought since boxing against Floyd Mayweather in August 2017 and his last Mixed Martial Arts (MMA) outing was nearly two years ago – but he remains the biggest draw in Ultimate Figh…

Mixed martial arts organisation the Ultimate Fighting Championship has opened up a new sponsorship category by partnering with all-organic meal delivery service Trifecta Nutrition

Apparel company PVH has agreed a deal for its Van Heusen formalwear brand to become the official men’s dress furnishings provider of the Ultimate Fighting Championship mixed martial arts organisation.

Mixed martial arts promotion the Ultimate Fighting Championship has agreed a sponsorship deal with betting company Parimatch, which becomes its first marketing partner in the Commonwealth of Independent…

The One Championship mixed martial arts series has agreed a sponsorship deal with telco Telenor Myanmar.

Mixed martial arts promotion Bellator has entered into a partnership with US telco Boost Mobile.

The Ultimate Fighting Championship mixed martial arts series has renewed its global partnership with drinks brand Monster Energy.

The Ultimate Fighting Championship mixed martial arts series has agreed a sponsorship deal with Malaysian airline AirAsia.

The Ultimate Fighting Championship mixed martial arts promotion has entered into a partnership with mouthguard manufacturer Opro.

Mixed martial arts promotion the Ultimate Fighting Championship has entered into a multi-year partnership with Mexican beer band Modelo Especial.

Mixed martial arts organisation the Ultimate Fighting Championship (UFC) has entered into a multi-year partnership with isotonic beverage brand BodyArmor Sports Drink.

The Ultimate Fighting Championship mixed martial arts organisation has entered into a partnership with convenience store chain 7-Eleven.

Mixed martial arts series the Ultimate Fighting Championship has struck a partnership with sports supplement provider Performance Inspired.

Tyre manufacturer General Tire has entered into a partnership with the Ultimate Fighting Championship mixed martial arts promotion.

The Ultimate Fighting Championship mixed martial arts promotion has entered into a partnership with Hospital for Special Surgery.