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UFC keeps hold of MusclePharm partnership

The Ultimate Fighting Championship mixed martial arts organisation has announced a multi-year renewal of its deal with sports nutrition company MusclePharm.

Under the agreement, the UFC fighting octagon will carry MusclePharm’s branding and it will be featured across UFC programming, from national television advertisements to slots on pay-per-view broadcasts and the organisation’s digital platforms.

The sponsorship also involves special events and MusclePharm’s use of official UFC marks and logos for consumer retail promotions.

MusclePharm has sponsored more than 100 of UFC’s leading fighters including Anderson Silva, Jon Jones and Clay Guida, while numerous fighters have trained at its Sports Science Center in Denver, Colorado.