Mixed Martial Arts
UFC teams up with Reebok in major deal
Sportswear company Reebok has signed up as a sponsor of the Ultimate Fighting Championship (UFC) mixed martial arts series.
Unibet fights for greater market share with UFC
Online betting company Unibet will be the Official Betting Partner of the Ultimate Fighting Championship mixed martial arts organisation under a two-year deal, from March 2014 to March 2016.
Bellator pins down Bamboo Nutra deal
Mixed martial arts series Bellator has announced a multi-year sponsorship deal that makes health supplement and lifestyle company Bamboo Nutra the official nutrition and supplement partner of Bellator.
UFC pins down Unibet deal
Mixed martial arts organisation the Ultimate Fighting Championship has agreed a two-year partnership with online bookmaker Unibet.
Bellator signs Monster Energy deal
Energy drinks company Monster Energy has agreed a new partnership with mixed martial arts organisation Bellator.
Attack Poker pins down Bellator slot
Mixed martial arts organisation Bellator has announced poker website Attack Poker as its official online gaming partner.
BetXchange becomes headline partner of African MMA series
Sports betting company BetXchange has expanded its partnership with African mixed martial arts series EFC Africa by taking on a one-year headline sponsorship.
UFC keeps grip on Toyo Tires partnership
Mixed martial arts series the Ultimate Fighting Championship has announced a two-year extension to its sponsorship deal with the US arm of Japanese tyre manufacturer Toyo Tires.
UFC keeps hold of MusclePharm partnership
The Ultimate Fighting Championship mixed martial arts organisation has announced a multi-year renewal of its deal with sports nutrition company MusclePharm.
Cage Warriors MMA series partners with Royal Jordanian Airlines
Royal Jordanian Airlines has agreed to partner the Cage Warriors Fighting Championship mixed martial arts promotion ahead of its visit to Jordan later this month.
MMA organisation teams up with Adidas
Mixed martial arts organisation the Resurrection Fighting Alliance has agreed a multi-year sponsorship deal with Adidas, according to the Las Vegas Review-Journal newspaper.
P&G and The UFC (Brazil)
The UFC and P&G campaign was developed to activate individual marketing campaigns for three of P&G’s brands in Brazil.
UFC strikes deal with Televisa to launch new channel
Ultimate Fighting Championship has agreed a deal with Televisa Networks to air UFC in 20 Spanish-speaking countries in Latin America and launch a new pay-television network.