Mixed Martial Arts
San Nutrition pins down World Series of Fighting title spot
Sports nutrition and supplements company San Nutrition has agreed to become the title sponsor of the World Series of Fighting mixed martial arts series.
UFC outlines terms of groundbreaking Reebok deal
The Ultimate Fighting Championship has confirmed that fighters will be paid in line with their experience in the mixed martial arts series under its major new sportswear partnership with Reebok.
Monster Energy signs up as major UFC partner
Energy drinks company Monster Energy has agreed a multi-year partnership with the Ultimate Fighting Championship mixed martial arts series.
DraftKings links up with UFC
US daily fantasy sports operator DraftKings has signed up as a partner of the Ultimate Fighting Championship mixed martial arts series.
Bellator MMA lands Miller Lite as first title sponsor
Beer brand Miller Lite has been named as the title sponsor of mixed martial arts series Bellator MMA.
UFC to push Glasgow’s hosting of European Judo Championships
The Ultimate Fighting Championship mixed martial arts series has announced a promotional partnership with the 2015 European Judo Championships.
DraftKings: Expanding portfolio to support brand growth
Brand awareness and access to teams are key drivers in sponsorship for the US fantasy sports gaming brand DraftKings.
Draft Ops secures Bellator partnership
Daily fantasy sports service Draft Ops has entered into a partnership with the Bellator mixed martial arts series.
Fram signs up fighters as part of UFC renewal
US oil filter brand Fram has extended its sponsorship of the Ultimate Fighting Championship mixed martial arts series through 2015.
Monster set to land major UFC deal – reports
Energy drinks brand Monster is set to agree a multi-year commercial partnership with mixed martial arts property the Ultimate Fighting Championship, according to multiple reports.
Reebok clears decks for other UFC sponsors
The Ultimate Fighting Championship’s (UFC) exclusive apparel deal with sportswear manufacturer Reebok is part of a drive to increase exposure for all the mixed martial arts promoter’s central sponsors.
UFC teams up with Reebok in major deal
Sportswear company Reebok has signed up as a sponsor of the Ultimate Fighting Championship (UFC) mixed martial arts series.
Unibet fights for greater market share with UFC
Online betting company Unibet will be the Official Betting Partner of the Ultimate Fighting Championship mixed martial arts organisation under a two-year deal, from March 2014 to March 2016.
Bellator pins down Bamboo Nutra deal
Mixed martial arts series Bellator has announced a multi-year sponsorship deal that makes health supplement and lifestyle company Bamboo Nutra the official nutrition and supplement partner of Bellator.
UFC pins down Unibet deal
Mixed martial arts organisation the Ultimate Fighting Championship has agreed a two-year partnership with online bookmaker Unibet.
Bellator signs Monster Energy deal
Energy drinks company Monster Energy has agreed a new partnership with mixed martial arts organisation Bellator.
Attack Poker pins down Bellator slot
Mixed martial arts organisation Bellator has announced poker website Attack Poker as its official online gaming partner.
BetXchange becomes headline partner of African MMA series
Sports betting company BetXchange has expanded its partnership with African mixed martial arts series EFC Africa by taking on a one-year headline sponsorship.