Mixed Martial Arts
Under Armour grows Asian profile with One Championship
US sportswear brand Under Armour has expanded its presence in the Asia-based mixed martial arts organisation One Championship to support growth plans in Southeast Asia.
One Championship kit deal “possible”
Victor Chu, senior vice-president, commercial partnerships, for One Championship, said a UFC-style competition-wide apparel agreement was something the organisation “was open to” following its recent deal with sportswear manufacturer Under Armour.
Bellator energised by extension with major sponsor
Energy drinks company Monster Energy has agreed a multi-year extension to its partnership with mixed martial arts series Bellator.
One Championship strikes out with Under Armour partnership
US sportswear manufacturer Under Armour has entered into a partnership with Asian mixed martial arts promotion the One Championship.
UFC seeks to boost performance with Exos
Sports training and nutrition company Exos has signed a year-long partnership with the Ultimate Fighting Championship mixed martial arts series.
UFC stays on track with Toyo Tires extension
The Ultimate Fighting Championship mixed martial arts series has agreed a multi-year extension to its partnership with Toyo Tires.
IMMAF signs equipment partner for European Championships
The International Mixed Martial Arts Federation (IMMAF) has agreed a deal for sportswear and equipment provider Greenhill to become an official partner of its 2015 European Open Championships of Amateur MMA.
San Nutrition pins down World Series of Fighting title spot
Sports nutrition and supplements company San Nutrition has agreed to become the title sponsor of the World Series of Fighting mixed martial arts series.
UFC outlines terms of groundbreaking Reebok deal
The Ultimate Fighting Championship has confirmed that fighters will be paid in line with their experience in the mixed martial arts series under its major new sportswear partnership with Reebok.
Monster Energy signs up as major UFC partner
Energy drinks company Monster Energy has agreed a multi-year partnership with the Ultimate Fighting Championship mixed martial arts series.
DraftKings links up with UFC
US daily fantasy sports operator DraftKings has signed up as a partner of the Ultimate Fighting Championship mixed martial arts series.
Bellator MMA lands Miller Lite as first title sponsor
Beer brand Miller Lite has been named as the title sponsor of mixed martial arts series Bellator MMA.
UFC to push Glasgow’s hosting of European Judo Championships
The Ultimate Fighting Championship mixed martial arts series has announced a promotional partnership with the 2015 European Judo Championships.
DraftKings: Expanding portfolio to support brand growth
Brand awareness and access to teams are key drivers in sponsorship for the US fantasy sports gaming brand DraftKings.
Draft Ops secures Bellator partnership
Daily fantasy sports service Draft Ops has entered into a partnership with the Bellator mixed martial arts series.
Fram signs up fighters as part of UFC renewal
US oil filter brand Fram has extended its sponsorship of the Ultimate Fighting Championship mixed martial arts series through 2015.
Monster set to land major UFC deal – reports
Energy drinks brand Monster is set to agree a multi-year commercial partnership with mixed martial arts property the Ultimate Fighting Championship, according to multiple reports.
Reebok clears decks for other UFC sponsors
The Ultimate Fighting Championship’s (UFC) exclusive apparel deal with sportswear manufacturer Reebok is part of a drive to increase exposure for all the mixed martial arts promoter’s central sponsors.